[Branded Podcast Secrets] The Passion Project That Changed Everything

Corporations, listen up! I really hope you're paying attention to what your employees are doing, and the opportunities you could be missing out by not allowing them to share their passions with the world. Today, you're going to meet the perfect example of this, Mr. Cory Connors had the perfect storm of a pandemic and Gary V telling him he should just start something. Unlike 90% of the other people who listen to Gary V, Cory actually listened, and started his podcast, Sustainable Packaging with Cory Connors.
He's a 19 year vet in the packaging industry and has worked for Landsberg ORORA, for 19 years, and what's happened for Cory since hitting publish has been nothing short of magical. Now his company is taking notice, and wants him to work with them on the show, and some other amazing opportunities are happening, all because he took his passion, which also happened to be his job and started sharing it with the world.
To connect with Cory, visit: https://www.corygated.com/ To...
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[Branded Podcast Secrets] Teaching Podcasters How To Find Those Coveted Sponsors

In this episode of Branded Podcast Secrets, True Native Media's Heather Osgood is sharing all the secrets of how she uses her podcast the Podcast Advertising Playbook to connect with help podcasters find sponsorship for their podcast, but also to connect with those looking to sponsor podcasts.

She also gives one of the biggest missed potentials for growing an audience for your podcast, and the advantage over live recordings vs. recorded.

To learn more about Heather's company, visit: https://TrueNativeMedia.com and to listen to her podcast, visit: https://podcasts.apple.com/us/podcast/podcast-advertising-playbook/id1473222248

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

 

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[Branded Podcast Secrets] Behind the Scenes of a Beautifully Designed Podcasting Workflow

If you want to learn how to successfully utilize your podcast to help grow your business, this is the must listen episode.

Dr. Rhoberta Shaler, joins me on this episode of Branded Podcast Secrets, and she does not disappoint on all of her secrets.

Dr. Shaler discusses how her podcast and YouTube channels are massive drivers for clients for her, but that didn’t happen by chance.

She gives insight into how she utilizes SEO and understanding her clients how to serve them at various levels throughout their journey. 

She also gives great tips on how to not just utilize your content, but how to continue connecting with your guest and finding more ways to not only highlight them, but keep those conversations moving.

Make sure you connect with Dr. Shaler here: ForRelationshipHelp.com

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[Branded Podcast Secrets] How To Use Current Events To Get Podcast Listeners

You never know what's going to happen once you hit record. Nick Rosenbauer, lawyer and Owner of Rosenbauer Law Offices, which helps with life and estate planning is today's Branded Podcast Secrets guest. He's sharing why starting his podcast has been one of the best decisions of his business. Let's be honest, it's not the sexiest topic in the world, and it's honestly a topic that many people would rather avoid.

However, Nick has found a way to connect with potential customers and current customers through his podcast, Complete Estate Planning. Through consistent publishing, Nick has watched his numbers grow, and he's also found some of his biggest downloaded episodes to be for the episodes where he breaks down current event topics, such as Larry King's will in addition to Britney Spears Conservatorship. He also shares how he markets his episodes, and what's next for him as he continues to build his brand through his podcast.

To connect with Nick you can visit: ...

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[Branded Podcast Secrets] Launching a Business and Using Podcasts As His #1 Lead Generator

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 Brian Johnson is the best story of why it doesn't have to be perfect to start, and why just going makes all the difference in the world.

Brian started his podcast, 7 Minute Security, when he was driving back between client appointments, and would quickly discuss new software, issues, etc that he was discovering in the Cyber Security World.

After four years, he was laid off from his dream job, and Brian announced to his community that he was going to go out on his own, and they were happy to bring him business.

That was in 2017, and he hasn't looked back since. Now his podcast, which has evolved over the years, is his #1 lead generator!

Listen too, how Brian gets paid by sponsors, and then ends up many times connecting with them on a referral basis too. Imagine getting paid to make connections that help build your business. His story is truly incredible, and you can learn more and find his podcast over at: https://7minsec.com/

If you're interested in starting your own...

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[Branded Podcast Secrets] Highlighting and Connecting Extraordinary Women Through Podcasts With Jasmin Brand

See a need and fill it. That's exactly what Jasmin Brand has done by creating HerTexas.co, a virtual home to highlight women in innovation throughout the State of Texas.

To grow her brand, Jasmin launched her podcast 'Built in Texas' that highlights women through the state who are doing amazing things. Her goal is to help connect women, not just within the same cities but across the state, in addition to providing the resources that will help them soar.

In this episode Jasmin talks about how the podcast is helping to highlight her company, how she digs to find the right guests, and why going live each week was such an important component to the success of the podcast.

You can find out more about Her Texas and Built in Texas by visiting: https://www.hertexas.co/builtintexas/

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

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[Branded Podcast Secrets] A Non Traditional Way to Use Podcasts To Grow Her Business

In this episode I'm visited by friend, Brooklyn Calloway, Entrepreneur Extraordinaire. Brooklyn has many different businesses, but one way she helps to bring all of her businesses to one is through her Facebook Group. And in that group is where she hosts her podcast, 'The Guts To Fail'.

Brooklyn shares how this non-traditional route has helped bring her business, even several thousand in just one day. She shares her marketing tactics with us, and tells us what's next for this podcast doing big things for her and all of her businesses.

If you're interested in learning more about Brooklyn's Facebook Group, visit: https://www.facebook.com/groups/690330831159053

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

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[Branded Podcast Secrets] Utilizing Podcasts In the Energy Vertical With Raj Daniels

We often think of podcasts for the standard business like coaches, consultants, etc, but there's a lot of opportunity for companies to take on podcasting for business development, especially when they have someone working for them who is excited to take the reins.

Nexus PMG's Raj Daniels did just that as he started the podcast Bigger Than Us for his company. Raj is no stranger to taking initiative as he ran his own startup, and has been heavily involved in the DFW Startup community for several years.

Raj shares his journey in starting the podcast, how he had to shift during the pandemic, and why his company is so excited about the results they're seeing from this content marketing strategy.

To listen to Raj's podcast, visit: https://nexuspmg.com/introduction-to-bigger-than-us/

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

 

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[Branded Podcast Secrets] How Podcasts Became A Company's #1 Lead Generator

When she was falling behind on her own blog posts, she felt there had to be a better way to get content out to her audience.

Amy’s podcast evolved from a solo show to interviewing guests that her audience would find interesting, and since then it’s become her #1 generator of leads. Through her evolution, she’s found a desire to just be herself, and has allowed herself to dig deeper into her work and finding the content that resonates the most with her audience.

How is she monetizing? She’s running her own ads to her business, creating specific downloads, and encouraging people to schedule calls.

If you’d like to listen to Amy’s podcast, visit: https://austinmarketingoncall.com/blog/

To learn more about her business, visit: AmyAustinMarketing.com

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

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[Branded Podcast Secrets] Building Business Relationships With Podcasts

Harrison Tanner Baron thought podcasting would be a great way to connect with inspiring people. Little did he know how much it would impact his business! In this episode of Branded Podcast Secrets, Harrison shares what he's loved most about podcasting for his business, how COVID changed a lot, but how he managed to pivot, and how his podcast is one of his #1 drivers for new business.

To learn more about Harrison's business, visit: Growth Generators.

Ready to start your own podcast?  Whether you want to do it yourself or have someone do it for you, schedule your free initial consult with Erin - https://calendly.com/erin-gregor/podcasting_consult_30.

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