[Think Like an Entrepreneur] Ep. 4 Do You Have What It Takes to Be an Entrepreneur

 

Entrepreneurship is the latest hot new career and everyone seems to want to throw their hat in the ring and grab the dream.

However, as awesome as entrepreneurship looks, it’s one of the hardest things you can take on. So the question becomes do you really have what it takes to be an entrepreneur?

There are three things that I believe will help determine entrepreneurship.

First, are you willing to do whatever it takes for this business to take off? I’m not saying a few late nights here and there, I’m talking about whatever it takes. It could mean finding more money. It could mean a month of little sleep. It could mean so many things, but I’m talking whatever it takes.

I was fortunate to grow up on a farm, so hard work is honestly nothing to me. I’ve been doing it all my life. I never had summers or holidays off. So when building my first business meant I had to work my butt off for a few years, I was all in because the rewards later were so...

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124 - Pinterest 101 with Jess Bahr (And Why You Really Need To Get On It Now)

I am a huge fan of Pinterest, and have seen my clients use it with great success.  However, I've always been a bit hesitant jumping in and using it a lot for my business.  Jess is a friend of mine and runs ads for some of today's top brands.  She has given me so many great ideas on how to utilize Pinterest, that I had to have her on the show.  Although, I'm hoping not all of you rush over there at once because then it won't be quite the secret that it is now.

You feel that Pinterest is still a bit of uncharted territory, right?  Jess thinks Pinterest is the goldmine that people are missing.  The reason is that Pinterest is a social platform where people will go when they have down time and to spend time looking for new things to do.  However, it's also like a search engine where people seek out specific things.   Pinterest really wants to be the search engine of choice for people.  So you have people on Pinterest with the...

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[Think Like An Entrepreneur Thursday] Ep. 3 - The One Concept You Must Master as an Entrepreneur

I had a hard time grasping this one when I was building my first business because I liked to believe I was the only one who could do anything.

My business was my baby and I didn’t want to let it go.

However, one of the greatest moments as an entrepreneur was when I learned to let go of my control and grasp this one important concept.

I had to let go and work myself out of a job. One of my mentors drives this concept home as someone who lives a pretty amazing life.  He has several business sales under his belt and practices this concept daily.

Starting a company can be daunting and if you’re doing it all, you won’t last long. If you believe you’re the only one who can do what you do, you’ll miss out on opportunity. If you’re having a hard time trusting, the entrepreneurship road will be long and hard.

Part of being a great entrepreneur is to be a great leader.

If there’s one thing you must learn when going from an employee to...

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[Think Like An Entrepreneur Thursday] Ep 2 - Three Qualities of Successful People

So many people want to start businesses and be what they feel is successful.  However, they get caught up in the thought process that it takes either being privileged, super smart, or luck, to get that place where you can ‘have it all’.

It’s none of those things, though.  Not even close.  There are three things that successful people have learned (and it’s learned, not just born into them) to master, in order to stand above the rest.

1. Learn to embrace fear - Most of the times when people really want to do something, but when they get scared of all the unknown or thinking about failure they back away.  However, if it’s something you really want to do and you know it’s going to be something that will push you to the next level, then the successful person learns that they have to actually do it in order to get on the other side.

Every time I’ve learned to do that, I get on the other side and realize that it’s not that...
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[Think Like An Entrepreneur Thursday] What To Do Once You Have a Business Idea

So many people get great ideas for a business, but then the get stuck on the whole idea of what to do next.  It’s honestly overwhelming.  However, entrepreneurship isn’t any different than anything else you take on.  You get the major questions answered, and then you figure it out as you go. 

Here are three things to do once you get that idea you’re really excited about, and how to begin moving forward with making it a reality.

First, start researching to see if anyone has your business idea.  Now even if someone does, it doesn’t mean you can’t or shouldn’t start your business.  If no one has one, that could also be a good thing/bad thing because they it might mean that there isn’t a market for what you’re doing.  Even if there is someone out there, it means there is a market for it.  Your job then becomes to find out what makes you different and how you can find your ‘in’.

Second,...

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[VLOG] Three Tips for Never Running Out of Content Ideas

Most people struggle to come up with content, which is a huge mistake because content can give you some amazing exposure, most of the time for free.  Plus providing amazing content can help position yourself as an expert and build the know, like, and trust factor that people look for when buying a product or service.

I’m on the opposite end as I have way too much content, and literally, have hundreds of videos that need to be put out. 

  1. Give your opinion on someone else’s content.  It could be a blog post or quote. It’s not about copying or criticizing, it’s about linking back to the content and adding something, or spinning your opinion on it.  Giving credit to someone can be a great thing.  If you’re reading a great article, you can not only share it with your audience but talk about why you think is great.
  2. Make sure you're following people who are slightly ahead of you and see what questions others are asking them. ...
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[VLOG] Three Tips for Running Successful Facebook Ads

I've been spending a lot of time consulting, and Facebook Ads are what I get asked about the most.  Almost everyone has a love/hate relationship with them, and there really isn't much gray area.

I see a lot of people doing some things wrong, then wondering why they can't get it right.  Here are three tips to get you on the right track, and how to get your very first campaign actually making you some money.

  1. Know how you’re going to measure your results.  The Facebook ad is only the beginning.  You must know what you’re going to do with that lead, and how you’re going to measure success.  Hard rules of conversion rates really don’t apply because it’s really going to depend on your business.
  2. All audiences are not created equal.  First, use Audience Insights to gain a greater knowledge of your audience.  Second, understand the difference between warm and cold leads and market to them differently.  Go further...
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Life is Too Short

It’s been quite a week.  A type of week I've never had to process.

A week where my grandmas died.  Both of them 95 years old, and they literally died a week from each other, almost exactly to the minute.

I know this doesn't seem business related, but it is.  Let me explain…..


I’ve been blessed in so many ways.  I mean I haven’t lost anyone important in my life for over 30 years.  The most crushing loss I’ve had since then was my dog, Baxter, a few years ago.

These deaths weren’t created equal, though.

You see last week’s death was my real grandmother.  She was my father’s mom.  A woman I wanted nothing to do with, but unfortunately I was forced to.  She was mean, horrible, and treated my mother like crap.  She also made it be known I was not her favorite, not even close.  I was always made to feel more like a second class citizen rather than part of the family.

When I was 16, I slowly...

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My Top 10 Books for Entrepreneurs

It's summer, and I just got back from my vacation.  (I actually intended on writing this during my vacation, but I was enjoying it too much.)  I love to read and have gotten in a habit of reading a book a week.   If you're stuck in life or in business, I can't stress enough how much picking up the right book can make a huge difference in your life.

Over the past year, I was diligent on the book per week, and since we're in the middle of summer, I wanted to give you a list of my absolute favorites, and some of that have made a MAJOR difference in my life.

  1. The Big Leap - Gay Hendricks - Most people will read this and discover that they're holding themselves back to doing great things.  I actually put this book down after reading the second chapter and finally finished the book I had been talking about doing for years.  That same book was published just two months later, last September.
  2. Everybody Writes - Ann Handley - No matter what your job...
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Stop Relying on the Wizard of Oz to Magically Build Your Business

Warning: I'm going to make some enemies on this one, but it needs to be said....
Tonight I sat on a panel of investors, listening to a company pitch their business.  They were basically a content creating business, wanting to get discovered by a national audience.  When asked what they would do with their money, their first response was 'hire an SEO person'.  This was after spending thousands of dollars already on an SEO company, along with $20,000 on a social media company that they didn't see any results from.

My first bit of advice to them was based on the content they were putting out, popping $3-$5K a month on SEO wasn't going to solve their problem.  There are too many other outlets that would do what they needed for their business.

I also want to say that this makes my blood boil!  I was the person who spent $10,000 during my second business for someone to run my PR.  My gut told me not to do it, but I thought it was where I needed to be, so my...

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