I can speak from experience when I say writing a book can be a huge game changer in your business. It immediately positions you as an expert and shines a completely different light upon you. It can seem like a daunting task, and that's why I wanted Morgan of Paper Raven Books to talk about how to break down the process and use this to leverage your business.
What's the advice you give that first person trying to figure out what to write? Morgan likes to start by talking about their business. A book should be a strategic part of your business. They discuss who they serve now, and who they want to serve in the future, and focus on topics for those people.
It's also a great tool for pivoting in your business. Morgan was a broad general editor, and she wanted to focus on book editing. So she wrote a book on how to write a book, and now her clients are from the book industry. Make sure you're writing for that person who you want to...
Let's be honest, Snapchat got a bad reputation. Between inappropriate pictures and strange filters, it was the app made just for teenagers. Then marketers got a hold of it.
Now it can be a great tool for your business, but let it be known it might not be the right medium for all businesses. Before you close down the potential for this app, make sure you listen to what Jed Record has to say about how you can utilize this tool for your business.
Snapchat is hot right now. Should a business owner spend time on it, and is it more than vomiting rainbows? Do I have to have millennial clients to make this work?
There are millions of people using this platform and not all of them are millennials.
Is it for every business or only certain types of business?
It's a tough question, but here is a rule of thumb: What is your brand voice for your company? Do you express it informal and casual? If so, it's a good fit for Snapchat. ...
Have you ever found yourself really excited about something, only to eventually talk yourself out of doing it with questions like 'who the hell are you?' 'Why would you think about doing something like this?' Or a statement of 'you're crazy to believe this will work.'
The good news is that you're not crazy. We all have that inner voice talking us out of greatness and doing amazing things. There's just a difference between people who succeed and those who don't. Those who succeed have learned to turn off the voice.
Coach Jennie, has named this inner voice 'Hilda', and she's been using her with her coaching clients for years. She has now published a book that talks about the four types of Hilda-isms that we seem to tell ourselves the most. She came by to talk more in-depth about Hilda!
Everyone has a naysayer in your head ? That will say "Who do you think you are ?", " What if they laugh at you?" Who is Hilda and does everybody have...
Entrepreneurship is the latest hot new career and everyone seems to want to throw their hat in the ring and grab the dream.
However, as awesome as entrepreneurship looks, it’s one of the hardest things you can take on. So the question becomes do you really have what it takes to be an entrepreneur?
There are three things that I believe will help determine entrepreneurship.
First, are you willing to do whatever it takes for this business to take off? I’m not saying a few late nights here and there, I’m talking about whatever it takes. It could mean finding more money. It could mean a month of little sleep. It could mean so many things, but I’m talking whatever it takes.
I was fortunate to grow up on a farm, so hard work is honestly nothing to me. I’ve been doing it all my life. I never had summers or holidays off. So when building my first business meant I had to work my butt off for a few years, I was all in because the rewards later were so...
I am a huge fan of Pinterest, and have seen my clients use it with great success. However, I've always been a bit hesitant jumping in and using it a lot for my business. Jess is a friend of mine and runs ads for some of today's top brands. She has given me so many great ideas on how to utilize Pinterest, that I had to have her on the show. Although, I'm hoping not all of you rush over there at once because then it won't be quite the secret that it is now.
You feel that Pinterest is still a bit of uncharted territory, right? Jess thinks Pinterest is the goldmine that people are missing. The reason is that Pinterest is a social platform where people will go when they have down time and to spend time looking for new things to do. However, it's also like a search engine where people seek out specific things. Pinterest really wants to be the search engine of choice for people. So you have people on Pinterest with the...
I had a hard time grasping this one when I was building my first business because I liked to believe I was the only one who could do anything.
My business was my baby and I didn’t want to let it go.
However, one of the greatest moments as an entrepreneur was when I learned to let go of my control and grasp this one important concept.
I had to let go and work myself out of a job. One of my mentors drives this concept home as someone who lives a pretty amazing life. He has several business sales under his belt and practices this concept daily.
Starting a company can be daunting and if you’re doing it all, you won’t last long. If you believe you’re the only one who can do what you do, you’ll miss out on opportunity. If you’re having a hard time trusting, the entrepreneurship road will be long and hard.
Part of being a great entrepreneur is to be a great leader.
If there’s one thing you must learn when going from an employee to...
So many people get great ideas for a business, but then the get stuck on the whole idea of what to do next. It’s honestly overwhelming. However, entrepreneurship isn’t any different than anything else you take on. You get the major questions answered, and then you figure it out as you go.
Here are three things to do once you get that idea you’re really excited about, and how to begin moving forward with making it a reality.
First, start researching to see if anyone has your business idea. Now even if someone does, it doesn’t mean you can’t or shouldn’t start your business. If no one has one, that could also be a good thing/bad thing because they it might mean that there isn’t a market for what you’re doing. Even if there is someone out there, it means there is a market for it. Your job then becomes to find out what makes you different and how you can find your ‘in’.
Most people struggle to come up with content, which is a huge mistake because content can give you some amazing exposure, most of the time for free. Plus providing amazing content can help position yourself as an expert and build the know, like, and trust factor that people look for when buying a product or service.
I’m on the opposite end as I have way too much content, and literally, have hundreds of videos that need to be put out.
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