[Think Like An Entrepreneur Thursday] Ep. 11 Why Knowing Your Customer is Crucial

So many times I see entrepreneurs jumping in and getting excited because their product could be used
by ‘everyone’.  When they begin to market, they’re so afraid of losing a sale that they exhaust
themselves.  Not only time wise but financially, because they are trying so hard to get in front of
everyone.
 
I know it seems counter intuitive because getting in front of only a select few would mean more
sales, right?
 
When you’re starting out, this is going to be the best approach to take because it’s going to end
up saving you a ton of time and a ton of money.
 
It’s important that you’re very clear about what problem your product or service solves and who
specifically it solves it for.  It’s going to help your business grow in several areas.
 
First, it’s going to be a lot fewer resources because you’ll be able to cast a much smaller net.  You’ll know
exactly who that net is going to get in...

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It's Time for the Inc. 5000!

If there’s one thing I would encourage you to master as an entrepreneur, it’s networking, but selecting an event can be overwhelming!  

I preach a lot about networking, and how important it is to get out of your business to meet and connect with others.  If you don’t have live events on your yearly calendar, you could be missing out on a lot of potential business.  As entrenched as we are in social media that allows us an ‘easy’ connection to others all over the world, ignoring that face-to-face time with other entrepreneurs can be detrimental to your business.

As entrepreneurs, we also don't have a ton of free time.  If you’re in the trenches of your business (like most), finding that time away can be difficult.  For me, deciding on events to attend comes down to a few important factors. 

First, as much as I love inspiration, the most important thing I look for is the ‘how’.  I want to walk out with...

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131 - Tips To Grow Your Service Based Business With Scoop Industries

In today's online world starting a service based business can feel like a pretty simple task.  However, most people get in and find it's not quite as easy as they think.  Maggie and Brittany of Scoop Industries specialize in helping service-based companies grow.  They were kind enough to come by and give some tips and tricks for getting your service-based business discovered, and how to put the systems in place to grow!

*Below is an actual transcript from our podcast.

I think in service-based business, it feels like it's really easy money.  However, the cash never seems to come quite as easily as you think.  What is your advice for getting that first client?

First off, I love this question because I think this is where we kind of think some sort of alchemy is going to happen where we're you know going to set up a Web site and there's going to be a business.   But ultimately I think when you're starting out it comes down to three things:

1, If you're...

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[Think Like An Entrepreneur Thursday] Ep. 10 How to Really Define Success

With the growth of social media, it can be a great thing.  However, it can also be hard as entrepreneurs
because we end up comparing our lives to others highlight reels.  We have to be careful because if
entrepreneurs show any weaknesses.
 
1.Stop trying to be the exception to the rule.  There is no one out there who has had overnight
success. This takes work. It takes an effort. If you are jumping in because you don't want to
put in the work and you're hoping to be the exception,  then you need to probably stay out.
This is a marathon.  Not a race.
 
2. Be extremely careful of what you see.  Do your own thing.   Be yourself.  Worry about
what you're doing and stop looking sideways at everyone else.  You're never going to be far
enough, rich enough, or good enough.  There will always be someone doing better than yourself.
Measure your own success after your own success, not others.
 
If you get knocked down, are...

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130 - The Secrets of Branding on a Budget with Kasia Johnson

Kasia Johnson of Merge Forward, helps some of today's biggest brands with their branding and marketing.  We've had several conversations about branding, and what it really means for businesses.  Yes, it's so much more than a logo, however, it also doesn't need to be the extensive crazy expensive thing that we all think of when we think of companies like Apple.  Even if you're a solo shop, there are small things you can do now that make a huge difference in how your business is perceived by the world.

What's your best description of what branding your business even is?  It's visual storytelling and visually telling what your company is.  It's such an important aspect too because it's the first thing that clients see and how they identify with your company.  People don't realize that our brains process something sixty thousand times faster anything that's visual.  So a lot of buying decisions are made on what you see first.

Is branding just a logo...

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[Think Like An Entrepreneur Thursday] Ep. 9 How To Manage Your Priorities

 
When we come from an employee world, it is a very structured setting.  As an entrepreneur, we go into task overload.
 
There’s honestly one simple way to determine what will move the needle, and that’s determining what’s going to bring you the most profits.
 
With everything you do ask yourself, "How will it generate to my bottom line?".  If you’re not quite sure or if it’s a more grand idea than you thought, then you need to let it go away.
 
Let me give you an example.  When I first started my business, I made a mistake with my podcast.  I loved podcasting, but I had no real strategy behind it.  It was simply about getting content out there.  I should have used it in a much bigger way to drive opt-ins to my list, and to use it as a true business builder rather than just a content builder.
 
Too many times we get stuck in shiny object syndrome, where new things always feel like the next...
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129 - Why You Should Consider an Event To Grow Your Business

Last year I ventured into my first live event, knowing absolutely nothing about doing one. I can't tell you it went off without a hitch, however, it was one of the best decisions I ever made for my business. I had no idea what would be on the other side for myself and my business by doing one.

In this podcast, I share:

  • Why I did one
  • The ins and outs of putting one together
  • Some basics you should know as to how to make this work for your business


For more info on my event visit:http://www.entrepreneursummitdallas.com

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[Think Like An Entrepreneur Thursday] Ep. 8 Three Steps to Setting Business Goals

Learning how to properly goal set is crucial to not just the success of your business, but honestly everything in life. Typically, people set very vague goals.  For example: "I want to be rich", "I want to lose weight"  Neither of which really does anything if you’re actually trying to get results.

There are three things you should do when setting your goals that are actually achievable, while still pushing you.

1. Be specific: You can't just say I want to make six figures, or lose weight. You have to be specific. In order for it to be specific, you can have a set goal of what it means to actually achieve it.

2. Work you way backwards: Once you have that date set, figure out what you need to do on a monthly basis or weekly basis or even daily basis. This way you are focused day in and day out.  You know what needs to get done on a consistent basis to reach this goal. Ever day the tasks that you do should not be by chance. The last...

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128 - Three Tips To Use Social Proof To Grow Your Business with Afton Negrea

Afton Negra is one of the sharpest people I know when it comes to systems and building a business.  She has some of today's biggest online personalities as some of her clients, and she's a rockstar at tips and tricks and tools to simplify your business life.  She's technically a social media strategist but does so much more beyond just that title.  Her mission is to help the smaller companies learn the tips and tricks to get the bigger reach and leverage that they may need to grow.

In this podcast, we're covering three areas where you can improve your social proof of your business.

The first one is content, can we dig deep into understanding how your content aligns with the social proof of your business and how to use it grow?  First, social proof is the positive influence when others find out when someone is doing something.  This is crucial in social media.  A great example of this is a nightclub, and why they make people wait outside....

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[Think Like An Entrepreneur Thursday] Ep. 7 Why Consistency is the Key to Success

So many entrepreneurs start something and when it’s not working they do something else, then something else, until they’ve tried hundreds of things.  Eventually doing none of them consistently.

This is a big one because nothing will build the momentum you need until you’re consistent with it.

Now there’s nothing wrong with trying certain things, but you need to give something a true shot in order to make it work. Many times they expect results to be much faster than they realistically are.

You have to be willing to be consistent and put in day in and day out,  so you can stick with it.

I recently had the opportunity to hear Jim Collins speak and he discussed what makes great companies great. One of the things he mentioned was that companies that have overcome hell or high water will have consistency behind it.

You can apply this to anything whether it’s your content, the way you advertise, or the products you release. You can’t go...

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