Podcast 11 - Tip Tuesday - Five Steps and Insight for Getting Your Book Created and Published with Rachel Rofé

As some of you are embarking on your business journey, a book might be the furthest thing from your mind.  Instead, you should really move it more to the front because it could actually help you propel your business.  Rachel Rofé of RachelRofe.com came to talk to us about five simple steps to getting your book from an idea to into the hands of your potential clients.  (If you have any more interest on this topic, Rachel offers a great class with even more details about how you can get your book written quickly and great promotions.  You can find out more info here:  Kindle Class.)

How does writing a book improve your business?  It helps to get you in front of people (for example, on Amazon) that you may not have gotten in front of before every writing that book.  It also puts you immediately in that expert category once you have something published.  It's instant credibility.

It’s also great if you're starting a business to...

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08 - Becca Piastrelli of The Dabblist

No matter what you're doing in life, you should never set your creative juices on the back burner.  After coming home on the weekends, completely drained by the work of her corporate job, Becca Piastrelli took this to heart and started nurturing her creativity through a blog.  When her posts started gaining momentum on Pinterest, she figured she might be on to something.  That's when The Dabblist went from something a little fun to a full fledge career!

Becca had an incredible story to share with us about her journey from Corporate America to entrepreneurship.

How exactly did the Dabblist.com come about?  What started as a weekend outlet to discover and nuture creativity, turned into a blog, and then launched into tons of shares on Pinterest.  When Becca realized she was looking more forward to her weekends than her weeks, she decided it was time to take the plunge.  It was six months ago, and she hasn't looked back!

What was the first step you made...

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Podcast 12 - Stephanie Burg - A Journey From Professional Ballet Dancer to Holistic Health Coach

So what would you do if all you had known all your life was suddenly taken from you?  Well, luckily many of us will never have to answer that question.  However, Stephanie Burg was on the other side of that when she found herself partially disabled after a neck injury and unable to continue with her ballet career.  Stephanie has such an interesting journey to her new career, and she sat with us to share her story.

Some of my favorite quotes from this interview are:

‘Don’t be afraid of the fear, just feel it and do what you were called to do.’

'Patience is essential.  In terms of business, things take so much longer than you expect them to.’

'Your relationship to your business is just like any other relationship that you have to nurture and build.’

So how did you come to be a Health Coach?  Stephanie started as a professional ballet dancer.  After various injuries, she started to realize that she was going to have to look...

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Podcast 13 - Super Easy Steps To Do It Yourself PR with Maggie Patterson

If you're starting a new business, you might be thinking that PR is something that you shouldn't even think about because you can't afford an expensive PR firm.  However, don't think that way just yet because Maggie Patterson, a Communication Strategist and Copywriter with MaggiePatterson.com is here to help us navigate the PR world and find ways (and great ways) to do it yourself.

What exactly is PR?  Is it marketing? PR is really a subset of marketing.  It encompasses everything from employee communications to media relations.  However, people strictly think of publicity.

Do you need to have a press release and how do you determine that?  According to Maggie, people really don’t need to use a press release.  It’s all about telling your story, and there are so many ways you can tell your story.  Press releases are great for people who may need to show earnings or winning a new customer.  Instead you can do things like guest...

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Podcast 14 - My Entrepreneur Fears and My Journey of Facing Them Head On

For some reason, I get crazy courage in the middle of the night.  So here's the deal, I'm posting this before I get a chance to wake up in the morning, and ask 'what the hell have I done.'

I had an entirely different way planned of how I was going to share my journey with you.  Today, it got changed very quickly, when I  finally got the courage to say 'enough', and start living my dream.

So thank you for listening!  I want to hear your stories of leaps of faith!!!!

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15 - How Amber Rodgers Took Tragedy and Made It a Thriving Business of Helping Others

Wow, What a Story!

After a divorce left her on the verge of suicide, Amber Rodgers decided there had to be a better way.  After trying to navigate her way through her own divorce, she decided to take her pain and make sure others never had to experience what she had.

That’s when D.I.V.A.S (Divorcing Independent Very Able Survivors) came to be.  Today D.I.V.A.S is a thriving business about to go nationwide, and Amber’s story is an incredible one of taking a tragedy and making something amazing out of it.

Here are some of my favorite quotes:

‘It’s through the adversity and the failures that we grow.’

'Leaders, who are truly successful, don’t have to tell you, they will show you, and the people around them will verify that.'

'People are attracted to people who are moving up.'

What was your first step?  Amber did have enough business savvy to protect her company by filing a DBA.  However, she knew her biggest asset was going to be...

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Podcast 05 - Tip Tuesday - Incorporating Your Business

One of the biggest steps you will need to take in creating your business, is protecting it.  Many people feel either that they don't need to take this step, or they're too overwhelmed of the options to make a choice and follow through.  However, this is a step that you really can't set to the back burner because you don't want to wish you had when it becomes too late.  

Should you incorporate your business and why? When looking at starting a business, your intent should be to make money.  You need to look at your business as a new entity.   Look at it as an entity that you really want to keep safe, and to make sure you're actually hanging onto that money that you're making.  You can do it as simple as something as a DBA, which is a formal step.  You have told the world you have a new business.   When you’re thinking about what you should do to incorporate, make sure you’re thinking about protecting your ideas.

What are...

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Podcast 04 - Melanie Neal - Zella Ruby Media

Melanie Neal spent her corporate career doing some pretty amazing marketing for various companies.  Entrepreneurship always tugged on her heart, but it wasn’t until a difficult boss came into the picture when she decided to take the leap and build her own marketing consulting business.

Where did the idea come from and what made you decide to leave the corporate world?  Since she was 13, she had an idea she wanted to be an entrepreneur.  Climbing the corporate ladder was no longer satisfying, and she felt it was time she may want to start doing her own thing.

When and why did you take the plunge?  She had started to look for another job, and after she realized she had no desire to really work for these companies, she decided it might be time to make that leap.  Her background in marketing was really varied, so she felt the experience helped her build a strong base for her business.

Did you keep a bridge job or just take the leap?  She jumped off...

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Podcast 03 - Tip Tuesday - Commercial Real Estate 101

You may be thinking about starting a business, but completely exhausted, just thinking about how to start planning and looking for real estate.  I interviewed my friend Saadia Sheikh of Weinert's Real Estate, here in Dallas, TX.  We're breaking down the ins and outs of what you'll need when looking for a property, and how and why you should look for help from a Commercial Real Estate Agent.


When should you pull in a realtor – Should it be before you even start putting together your business plan (because that plan will require numbers), or once you’re ready to either lease or purchase that commercial real estate?  It’s important to contact a commercial real estate agent vs. a residential.  It’s two completely different specialties, and your commercial realtor will have the most update to date market information when it comes to putting the numbers together for your business plan.

Second, you definitely want to bring...

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Do You Really Need a Bridge Job?

If I could tell you how long I struggled with this, it would probably make you feel a lot better about your situation. You may have an idea that you're excited about and ready to get going on it, and you've just started the whole moonlighting thing.  You might feel a little bad about yourself that you're not ready to take that 100% leap quite yet, but you feel confident it will happen soon.

So instead of just taking a massive leap to start your new venture, you decided to keep your day job.  You know it's not forever, but just until the point where your job is making the money that you can survive from.

Now bridge jobs can be a very good thing.  They can allow you to spend money on your business.  Heck, they even can get you to the point that they allow you to start your own business.  

But here's my warning to you: Don't let it become your crutch job!

You see, that's what I did for a really long time.  I mean like years.  I mean like many,...

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