Podcast 14 - My Entrepreneur Fears and My Journey of Facing Them Head On

podcast | Nov 29, 2017

For some reason, I get crazy courage in the middle of the night.  So here's the deal, I'm posting this before I get a chance to wake up in the morning, and ask 'what the hell have I done.'

I had an entirely different way planned of how I was going to share my journey with you.  Today, it got changed very quickly, when I  finally got the courage to say 'enough', and start living my dream.

So thank you for listening!  I want to hear your stories of leaps of faith!!!!

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15 - How Amber Rodgers Took Tragedy and Made It a Thriving Business of Helping Others

starting a business | Nov 29, 2017

Wow, What a Story!

After a divorce left her on the verge of suicide, Amber Rodgers decided there had to be a better way.  After trying to navigate her way through her own divorce, she decided to take her pain and make sure others never had to experience what she had.

That’s when D.I.V.A.S (Divorcing Independent Very Able Survivors) came to be.  Today D.I.V.A.S is a thriving business about to go nationwide, and Amber’s story is an incredible one of taking a tragedy and making something amazing out of it.

Here are some of my favorite quotes:

‘It’s through the adversity and the failures that we grow.’

'Leaders, who are truly successful, don’t have to tell you, they will show you, and the people around them will verify that.'

'People are attracted to people who are moving up.'

What was your first step?  Amber did have enough business savvy to protect her company by filing a DBA.  However, she knew her biggest asset was going to be...

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Podcast 05 - Tip Tuesday - Incorporating Your Business

podcast | Nov 29, 2017

One of the biggest steps you will need to take in creating your business, is protecting it.  Many people feel either that they don't need to take this step, or they're too overwhelmed of the options to make a choice and follow through.  However, this is a step that you really can't set to the back burner because you don't want to wish you had when it becomes too late.  

Should you incorporate your business and why? When looking at starting a business, your intent should be to make money.  You need to look at your business as a new entity.   Look at it as an entity that you really want to keep safe, and to make sure you're actually hanging onto that money that you're making.  You can do it as simple as something as a DBA, which is a formal step.  You have told the world you have a new business.   When you’re thinking about what you should do to incorporate, make sure you’re thinking about protecting your ideas.

What are...

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Podcast 04 - Melanie Neal - Zella Ruby Media

podcast | Nov 28, 2017

Melanie Neal spent her corporate career doing some pretty amazing marketing for various companies.  Entrepreneurship always tugged on her heart, but it wasn’t until a difficult boss came into the picture when she decided to take the leap and build her own marketing consulting business.

Where did the idea come from and what made you decide to leave the corporate world?  Since she was 13, she had an idea she wanted to be an entrepreneur.  Climbing the corporate ladder was no longer satisfying, and she felt it was time she may want to start doing her own thing.

When and why did you take the plunge?  She had started to look for another job, and after she realized she had no desire to really work for these companies, she decided it might be time to make that leap.  Her background in marketing was really varied, so she felt the experience helped her build a strong base for her business.

Did you keep a bridge job or just take the leap?  She jumped off...

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Podcast 03 - Tip Tuesday - Commercial Real Estate 101

podcast | Nov 28, 2017

You may be thinking about starting a business, but completely exhausted, just thinking about how to start planning and looking for real estate.  I interviewed my friend Saadia Sheikh of Weinert's Real Estate, here in Dallas, TX.  We're breaking down the ins and outs of what you'll need when looking for a property, and how and why you should look for help from a Commercial Real Estate Agent.


When should you pull in a realtor – Should it be before you even start putting together your business plan (because that plan will require numbers), or once you’re ready to either lease or purchase that commercial real estate?  It’s important to contact a commercial real estate agent vs. a residential.  It’s two completely different specialties, and your commercial realtor will have the most update to date market information when it comes to putting the numbers together for your business plan.

Second, you definitely want to bring...

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Do You Really Need a Bridge Job?

starting a business | Nov 28, 2017

If I could tell you how long I struggled with this, it would probably make you feel a lot better about your situation. You may have an idea that you're excited about and ready to get going on it, and you've just started the whole moonlighting thing.  You might feel a little bad about yourself that you're not ready to take that 100% leap quite yet, but you feel confident it will happen soon.

So instead of just taking a massive leap to start your new venture, you decided to keep your day job.  You know it's not forever, but just until the point where your job is making the money that you can survive from.

Now bridge jobs can be a very good thing.  They can allow you to spend money on your business.  Heck, they even can get you to the point that they allow you to start your own business.  

But here's my warning to you: Don't let it become your crutch job!

You see, that's what I did for a really long time.  I mean like years.  I mean like many,...

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What Dating Taught Me About Business

business strategy | Nov 28, 2017

I'm just going to put it out there:  In my 20's I was a pretty hot mess.

I can't say I had a whole lot of confidence, although I made sure to look like it appeared as the opposite. I drank way too much, and I really didn't know who I was at all.   Which led to every time I met someone, I wanted nothing more for them to like me, regardless of who they were.

Granted, I guess that really wasn't a bad attribute to have. However, it's not that great when you're not being yourself in order to get that person to like you.  One great example was this Greek god who was just amazing in the looks department.  You really couldn't understand half of what he ever had to say, but that was okay because just hearing him talk in his accent was totally worth it.   I was head over heels for this guy, and wanted to badly to be called Mrs. GG one day.  As perfect as he was, he was extremely old-fashioned in his thinking.  His idea of a wife was the old school...

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If Your Business Model is Based on Discounts, You're Wasting Your Time

business strategy | Nov 28, 2017

Alright, I'll take that back, you're not wasting your time if your last name is Walton.

Anyone else, you need to listen.  Please, please, and another side of please, don't get into the world of discounts.  It's a vicious, vicious cycle, and I would hate to see you not be able to get out of it.

When I started my first company, I made this mistake.  It was the very first person who asked me if they could step outside of my standard pricing for something special just for them.   I was so eager to get business, that I didn't think twice, and I did it.  What ended up happening that I had a hard time raising the price.  Then, when I hired employees to take care of this client, it actually ended up costing me money.  So either I had to do it myself or lose money.  That's just not a scalable business.

So let me just break down the different thought process on this type of client.

So here was my mindset:  I'm going to do this at a discount...

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Podcast 01: Brittany Malone - Building Her Own Fashion Boot Empire

podcast | Nov 28, 2017

Brittany Malone is the Owner and Founder of Bodacious Boot Co.  She never intended to start a boot line, but instead started her entrepreneur journey when she opened her own boutique.  However, she became frustrated by how she was treated from a very popular boot line that she sold at her store.  Between long delays in receiving boots and market saturation, she decided it was time to start her own line, and to do it better.  For a year she sold them exclusively in her own boutique until other stores started asking how they could get their hands on them.  In just a few short years, she has built her brand to stores nationwide, and her sales climbing dramatically each year.

How did she start a boot line?  After a chance meeting of someone who had a line of men’s boots, Brittany decided to team up and start a product line for women.

What was the first step she took in this business venture? Just coming up with only a couple of boot designs to get...

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07 - Website 101 - Melanie Neal - Zella Ruby Media

podcast | Nov 27, 2017

If you're on the fence about putting a website up for your business, step away from that fence.  Step far, far away, and don't give it another thought.  The answer is YES, you definitely need a website.  So I talked to marketing expert Melanie Neal with Zella Ruby Media to break down website basics, understand the things you should and should not include on your website, and how you can go about setting one up.

So why should you have a website? Yes, Your business can grow exponentially by having a good online presence.  Here are three big why's:

  1. The first question you should ask does your competitors have a website.  If the answer is, that they do, and you don’t, then they already have a large competitive edge over you.
  2. It allows you to legitimize your business.  If people are searching for various businesses, if you don’t have a website, and the other businesses that they’re considering do, then you’re that quickly taken out...
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