Bonus Podcast - My Greatest Failures and What You Can Learn From Them

Failures are okay.  Yes, they're kind of scary, but you know what there are a lot of lessons to be learned from them.

Instead of pretending how perfect and awesome I am (okay, so I'll take the awesome), I wanted to lay out my top 3 failures, and the lessons that you can learn from them.

This one's been heavy on my heart for a while, so I hope you enjoy!

(Oh, and tell me your failures, I want to hear!!)

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38 - Sunny Nunan of Core 24

I’ve known Sunny Nunan now for a long time, and I remember her telling us she was leaving her very cush corporate job to start something on her own.  I can’t believe it’s been five years now, and Sunny is doing so amazingly well.  She’s been featured on Forbes.com, and is getting ready to take her company, Core 24, outside of Dallas.  I was so honored that she stopped by to share her story of the start, and hopefully inspire someone else to take a leap without a plan b.

Core 24 is about helping people find services for mid market companies.  When they need find expertise in an area, they provide a list of service providers for them.  However, these providers need to go through an extensive approval process before Core 24 puts them in front of their customers. 

Sunny’s background in sales helped her connect with other businesses.  However, she found this missing link in the marketplace.  So she started to create...

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37 - Tip Tuesday - Secrets Behind a Successful Kickstarter Campaign

Have you ever wanted to start a project within your business, but you didn't have the funds to get it going?  Well, a campaign on Kickstarter might be something you may want to try.  Colleen Darby did just that, and she was kind enough to share her tips and secrets to getting double her initial ask!

Colleen was turning 50 and really wanted to take a new approach to her life, and take on a dream she had always had of being a full time artist.  She decided to take 30 days off from her day job, and work towards this dream.  She was working as an artist in residence in an oncology floor, when she realized no matter how beautiful the day was outside, that the patients really only had a view of the same white walls.  That's when her idea of A Room With A View came to be.  She wanted to paint landscape views for the patients.

She did start planning her launch in March and didn't launch the Kickstarter Campaign until August.  

What were the first steps in...

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36 - Gary Leland - How He Built a Mini Empire Around One Extreme Niche

If you know anything about Fast Pitch Softball, then you definitely know the name Gary Leland.  He found a need when they had a hard time finding equipment when his daughters played competitively.  However, it's grown to so much more than just selling equipment.  Gary has made sure his name is attached to all things softball.  The way he built this business completely amazed me, and I wanted to bring him on to share his story.  Gary is also a pioneer in the podcasting world.  If he gets an idea for a business, he runs with it, no questions asked.  I can't say many people can honestly say they do that every time.

What is FastPitch.TV and how did it come to be? FastPitch.TV serves a very small niche; it is not just softball, its women’s softball and fast pitch women’s softball at that. FastPitch.TV puts out podcasts and books on training for women’s fast pitch softball as well as daily blog posts and video posts and a monthly...

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How Cyber Stalking Someone For Five Years Paid Off

I admit it, I watched someone's career for five years, and finally reached out to him to be on my show.  I talk all about the experience here, and how it left me just a little invisible.

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35 - Tip Tuesday - Becoming a Public Speaker As A Way to Market Your Business With Alicia White

Back of the Room Productions was the brain child of Alicia White when she saw that a multimillion dollar speaker was not getting the most out of his marketing. Alicia now provides speakers with speaker sheets, business cards, social media images, website graphics all geared to their speaker branding.

What can speaking do for your business? Alicia has learned that speaking is not only a great way to share her expertise but it also captures a greater audience. Alicia is now providing real value to people who may need her services. Speaking is a great business development tool, it gets you in front of more people, shows your expertise, and you are able to present your products or your services.

How can you get over the question of “What can I really offer?” Everyone does not know what you know even though it might seem like it. There will always be someone listening that resonates with something you are speaking on.

What are some first steps of where you should start...

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34 - Robin Kramer of Flourish and Thrive Academy

Flourish and Thrive Academy is the “brain child” of Tracy Matthews, Robins business partner. In 2012, after Robin started her own consulting business and Tracy closed her jewelry business of 10 years; Tracy approached Robin to start a business in which no jewelry designer would have to go through what she had to. Tracy coming from a background of owning a business and being the creative while Robin had a background in sales, marketing and branding, the two started their business. Many designers do not know how to get their business started or take it to the next level and Flourish and Thrive Academy is there to help guide them in these processes and to provide a community.

What was the first step taken to make this into a full fledge business? Robin and Tracy had an extensive amount of information and the first step was getting it out there to the public with a four week course and organizing the extensive amount of information the two of them had.

Did you work on...

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33 - Tip Tuesday - Setting Your Prices with Tina White

Tina started her career as a tax accountant and as she moved through her career to a tax manager she realized that many businesses needed help with prices, budgets and cash flow. 4 years ago Tina decided to start her own business in which she has helped companies with these needs.

We were lucky enough to have Tina stop by to give us 8 tips/steps to determine how to set your pricing.

8 Steps to Set Your Pricing

1. Have a Strategic Pricing Plan. When you are offering what your target audience wants it gives you the confidence to charge what it is worth. You would first dream a little bit about where your business would be: Small business or big business?

2. Identify and Measure the Value that You Provide. You do not want to have a price war. Think about the ways that you are different. Think about how you can increase your value so you can increase the price. Stop looking at the competitors and look at your value.

3. Calculate Your True Cost. Think through every single expense that...

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32 - The Single Mom Movement with Jessica Rector

Jessica Rector’s story is the ultimate making lemonade out of lemons.  After she found herself with an unexpected pregnancy, she not only decided to take on motherhood, but she also made it her mission to help other single moms.   Her mission is to help the moms out there who want to start making a life that they love versus just trying to get through the day. 

She joined us to share her story of this incredible business, along with telling us how she juggles a 20-month-old and a booming business.

How did ‘The Single Mom Movement’ come about? Jessica was a life coach, traveling all over the world and living life to the fullest. After becoming pregnant she thought her life was coming to an end. Being very career-focused she had no idea what to do or what her life would look like as a single mom and kept her pregnancy a secret as shame took hold of her. She ‘came out’ to the world through her blog titled ‘The Clueless...

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31 - Tip Tuesday - Instagram For Your Business With Sue B. Zimmerman

Sue B. Zimmerman is a successful business owner who was all about using social media to bring business into her store on Cape Cod.  After she saw her daughters using Instagram, she wanted to see how she could use this tool for her business.  Well, not only did she use it for her business, but she has spends her time traveling the world, teaching others how to utilize it for their businesses.  We were lucky enough to have her stop by and share some amazing tips on using Instagram for your business!

Can you explain how Instagram can benefit you as a business? You can communicate what you do very efficiently, by your visual story. That means sharing things about your business like new products, people who you admire, or events that you attend. You can show what you are passionate about and what your business represents.   Sue has 6 accounts because she's found that the more that you niche down what you do and what you share the more likely you are to...

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