[Branded Podcast Secrets] Positioning Her Expertise Through Podcasts


If there's one thing Patty Dominguez knows about helping her clients, it's how to help them position themselves, and she has used podcasting to do just that for her own business.

Patty joins me on this episode of Branded Podcast Secrets to talk about how she first landed into podcasting, and watched it open countless doors for her with speaking, customers, etc. Eventually, she became even more strategic by launching her podcast Positioning To Profit.

Patty talks about why focusing on great content was one of her most important moves, and then building a product ladder because she knew her long-term value of her customers was much more important than just an initial sale.

Want to learn more from Patty and listen to her podcast? Visit: PositioningExpert.com

Continue Reading...

[Branded Podcast Secrets] Building Her Clientele Base Through Bite-Sized Content

Uncategorized

A writer's coach who coaches writers through podcasting? Yes, it's exactly what Ann Kroeker decided to do back in 2014, when she was trying to figure out a way to help more people through coaching and blogging was taking up more time than she liked. Anne is also the prime example of start where you as, as she learned how to find better hosting, and create opportunities for more potential clients to find her podcast. Finding her own style and knowing her audience was everything as she developed the perfect length of content to help them get what they needed, yet wanting to come back for more. In this episode of Branded Podcast Secrets, Ann shares what has worked well for her, and how she got a bump with listenership, and some of the most important lessons along the way. Want to learn more, visit: https://annkroeker.com/everything/
Continue Reading...

[Branded Podcast Secrets] The Passion Project That Changed Everything

Corporations, listen up! I really hope you're paying attention to what your employees are doing, and the opportunities you could be missing out by not allowing them to share their passions with the world. Today, you're going to meet the perfect example of this, Mr. Cory Connors had the perfect storm of a pandemic and Gary V telling him he should just start something. Unlike 90% of the other people who listen to Gary V, Cory actually listened, and started his podcast, Sustainable Packaging with Cory Connors.
He's a 19 year vet in the packaging industry and has worked for Landsberg ORORA, for 19 years, and what's happened for Cory since hitting publish has been nothing short of magical. Now his company is taking notice, and wants him to work with them on the show, and some other amazing opportunities are happening, all because he took his passion, which also happened to be his job and started sharing it with the world.
To connect with Cory, visit: https://www.corygated.com/ To...
Continue Reading...

[Branded Podcast Secrets] Teaching Podcasters How To Find Those Coveted Sponsors

In this episode of Branded Podcast Secrets, True Native Media's Heather Osgood is sharing all the secrets of how she uses her podcast the Podcast Advertising Playbook to connect with help podcasters find sponsorship for their podcast, but also to connect with those looking to sponsor podcasts.

She also gives one of the biggest missed potentials for growing an audience for your podcast, and the advantage over live recordings vs. recorded.

To learn more about Heather's company, visit: https://TrueNativeMedia.com and to listen to her podcast, visit: https://podcasts.apple.com/us/podcast/podcast-advertising-playbook/id1473222248

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

 

Continue Reading...

[Branded Podcast Secrets] Behind the Scenes of a Beautifully Designed Podcasting Workflow

If you want to learn how to successfully utilize your podcast to help grow your business, this is the must listen episode.

Dr. Rhoberta Shaler, joins me on this episode of Branded Podcast Secrets, and she does not disappoint on all of her secrets.

Dr. Shaler discusses how her podcast and YouTube channels are massive drivers for clients for her, but that didn’t happen by chance.

She gives insight into how she utilizes SEO and understanding her clients how to serve them at various levels throughout their journey. 

She also gives great tips on how to not just utilize your content, but how to continue connecting with your guest and finding more ways to not only highlight them, but keep those conversations moving.

Make sure you connect with Dr. Shaler here: ForRelationshipHelp.com

Continue Reading...

[Branded Podcast Secrets] How To Use Current Events To Get Podcast Listeners

You never know what's going to happen once you hit record. Nick Rosenbauer, lawyer and Owner of Rosenbauer Law Offices, which helps with life and estate planning is today's Branded Podcast Secrets guest. He's sharing why starting his podcast has been one of the best decisions of his business. Let's be honest, it's not the sexiest topic in the world, and it's honestly a topic that many people would rather avoid.

However, Nick has found a way to connect with potential customers and current customers through his podcast, Complete Estate Planning. Through consistent publishing, Nick has watched his numbers grow, and he's also found some of his biggest downloaded episodes to be for the episodes where he breaks down current event topics, such as Larry King's will in addition to Britney Spears Conservatorship. He also shares how he markets his episodes, and what's next for him as he continues to build his brand through his podcast.

To connect with Nick you can visit: ...

Continue Reading...

[Branded Podcast Secrets] Why Your Association Needs A Podcast

Uncategorized

A podcast for an association is the perfect no-brainer, and one that Megan Van Petten swears by when it comes to the Esports Trade Association that she runs.

Megan joins me in this episode of Branded Podcast Secrets to discuss why you need to press record, why this is one of the best things she's done for her association (and why she'll never run another association again without a podcast), and other creative ways she using the podcast as a value add and repurposing her content for more uses beyond just an episode.

To learn more about the Esports Trade Association, visit: https://esportsta.org/

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

Continue Reading...

[Branded Podcast Secrets] Launching a Business and Using Podcasts As His #1 Lead Generator

a

 Brian Johnson is the best story of why it doesn't have to be perfect to start, and why just going makes all the difference in the world.

Brian started his podcast, 7 Minute Security, when he was driving back between client appointments, and would quickly discuss new software, issues, etc that he was discovering in the Cyber Security World.

After four years, he was laid off from his dream job, and Brian announced to his community that he was going to go out on his own, and they were happy to bring him business.

That was in 2017, and he hasn't looked back since. Now his podcast, which has evolved over the years, is his #1 lead generator!

Listen too, how Brian gets paid by sponsors, and then ends up many times connecting with them on a referral basis too. Imagine getting paid to make connections that help build your business. His story is truly incredible, and you can learn more and find his podcast over at: https://7minsec.com/

If you're interested in starting your own...

Continue Reading...

[Branded Podcast Secrets] Highlighting and Connecting Extraordinary Women Through Podcasts With Jasmin Brand

See a need and fill it. That's exactly what Jasmin Brand has done by creating HerTexas.co, a virtual home to highlight women in innovation throughout the State of Texas.

To grow her brand, Jasmin launched her podcast 'Built in Texas' that highlights women through the state who are doing amazing things. Her goal is to help connect women, not just within the same cities but across the state, in addition to providing the resources that will help them soar.

In this episode Jasmin talks about how the podcast is helping to highlight her company, how she digs to find the right guests, and why going live each week was such an important component to the success of the podcast.

You can find out more about Her Texas and Built in Texas by visiting: https://www.hertexas.co/builtintexas/

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

Continue Reading...

[Branded Podcast Secrets] A Non Traditional Way to Use Podcasts To Grow Her Business

In this episode I'm visited by friend, Brooklyn Calloway, Entrepreneur Extraordinaire. Brooklyn has many different businesses, but one way she helps to bring all of her businesses to one is through her Facebook Group. And in that group is where she hosts her podcast, 'The Guts To Fail'.

Brooklyn shares how this non-traditional route has helped bring her business, even several thousand in just one day. She shares her marketing tactics with us, and tells us what's next for this podcast doing big things for her and all of her businesses.

If you're interested in learning more about Brooklyn's Facebook Group, visit: https://www.facebook.com/groups/690330831159053

If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30

Continue Reading...
Close

50% Complete

Two Step

Get on the list, and we'll send you info when we open our next challenge!