42 - Tracy Matthews Tells Us About Her Entrepreneur Journey and Juggling Two Businesses

Tracy Matthews is the owner of Tracy Matthews Custom Jewelry, and the co-founder of Flourish & Thrive Academy.   Tracy started designing jewelry when she was about 21.  After taking a class, she realized that it was her purpose and passion to create jewelry in the world. 

She worked retail in college and learned the sales side and expertise.  Then she was selling some her own jewelry to her friends

She launched her first business is 1998.  At that point the only business people did with jewelry was through wholesale.  After about 8 years in business, she became really unhappy, and then a year after, the economy crashed, and then she closed down her business.  She decided it was time to reinvent herself.

Right at the end of her business, she was able to custom design an engagement ring.  She really loved the opportunity and that lead to another referral, and to another referral.    She then started working 1:1 with...

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Are You Losing Out On Free Money?

I need someone to explain the latest phenomenon to me.  This whole, I need to get you off my email list, if you're not reading it consistently, thing.  I just don't get it.

I recently had John Lee Dumas (www.entrepreneuronfire.com) email me pretty incessantly asking me why I wasn't opening emails, and if I even really wanted to be on his list.  Then more emails about why I wasn't reading the ones asking me why I wasn't reading the other ones.  I have to admit that I was pretty annoyed, and if I hadn't been at a stop light when I read a few, I would have unsubscribed immediately.

Lucky for him, I was multitasking that day because I forgot about it when I got home.  Two months later I saw his Mastermind group offer, and I handed him $600 of my money (with potentially more to come).

Actually, let me just throw out a number:  $3100

That's how much money I have spent by seeing offers from emails I typically never read, in just the past six months.  You...

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41 - Tip Tuesday - How To Create a Launch Strategy That Sells with Farideh Ceaser

Farideh Ceaser is a musician and a launch strategist.  Farideh was a musician for 15 years, and she had a successful career.  She lived in a remote part of Canada, and had to do everything herself, like finding the money for her tours, promoting it, and working to find fans.  There ended up being things that really became way too physically demanding for her, and she had to take a look at her lifestyle.  She got engaged and the thought of having kids while touring, just didn’t seem appealing. 

She loved writing the marketing plans so much, that she ended up really teaching other entrepreneurs to launch their products successfully.  She loves finding ways to help people think outside of the box when it comes to a launch strategy.

What is a launch?  Launching is releasing a product, and you’re launching it into the world, and you’re essentially creating buzz around it.  It’s not available all the time, or there is...

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40 - Jason Earle Shares His AMAZING Entrepreneur Journey

To write show notes, would not even begin to do this story justice.  I'm not telling you what to do, but I'm telling you, you HAVE to listen to this show.

 

[powerpress]

I read about Jason 5 years ago in Entrepreneur Magazine, and was so inspired by his story of how he started 1-800 Got Mold.  As someone who is extremely passionate about rescuing animals, I found his business concept to be brilliant.  And it's honestly, something I think about almost every day...  How can you create something where you're doing something awesome for people, AND for dogs, AND you're making a living doing it?

The opportunity to talk to Jason was truly amazing, and he did not disappoint.  I sat through awe and amazement, through this entire interview, so I hope you'll take a listen and enjoy it as much as I did.   This story is seriously like a combination of The Pursuit of Happiness, A Man on a Mission, and the Ultimate Dog Rescuer!

Jason also gives great insight...

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How NOT To Build Relationships

I have a bit of a bone to pick.  I spent the last weekend at Podcast Movement, which was an amazing experience.  I met a lot of great people, made some fun new connections, and just had a wonderful time.

But as much as I loved it, and learned a lot of great things, I also learned a lot of what 'Not To Do's'.

It's getting really bad in the podcasting world, the what are you going to do for me attitude, and this constant need to leverage someone else's audience.  I get it.  I mean John Lee Dumas of Entrepreneur On Fire Fame, did it to get himself to a pretty comfortable financial position in just two short years.  

I just feel now it's gotten out of control.  It's not about what's best for their listeners, it's what's best for them.  And their efforts are constantly being spent figuring out how they can get more and more.

I also had someone form email me a few months prior asking me to sell his program to my listeners.  I had never heard of this...

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39 - Tip Tuesday - The Art of Podcasting with Elsie Escobar

To know podcasting, is to know Elsie Escobar.  She is probably one of the most passionate people for this medium who I have met, and her love for it is infectious.  As podcasting gains more popularity, there seems to be less and less originality in the newly released podcasts.  If you're thinking about creating your own, this is a can't miss episode, as Elsie gives some brilliant ideas of what you can do with a podcast outside of the basic interview.  

Elsie started podcasting because she really loved listening to podcasts.  She has made it a goal to be a student for life, and it was podcasting that really gave her that ability.  She started her own podcast by teaching yoga classes.  Because she was one of the only few producing a yoga show, iTunes was very good for building her brand.  Today, Elsie has several different shows.

What are some ways to use podcasting to promote your business outside of the standard interview format?...

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Bonus Podcast - My Greatest Failures and What You Can Learn From Them

Failures are okay.  Yes, they're kind of scary, but you know what there are a lot of lessons to be learned from them.

Instead of pretending how perfect and awesome I am (okay, so I'll take the awesome), I wanted to lay out my top 3 failures, and the lessons that you can learn from them.

This one's been heavy on my heart for a while, so I hope you enjoy!

(Oh, and tell me your failures, I want to hear!!)

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38 - Sunny Nunan of Core 24

I’ve known Sunny Nunan now for a long time, and I remember her telling us she was leaving her very cush corporate job to start something on her own.  I can’t believe it’s been five years now, and Sunny is doing so amazingly well.  She’s been featured on Forbes.com, and is getting ready to take her company, Core 24, outside of Dallas.  I was so honored that she stopped by to share her story of the start, and hopefully inspire someone else to take a leap without a plan b.

Core 24 is about helping people find services for mid market companies.  When they need find expertise in an area, they provide a list of service providers for them.  However, these providers need to go through an extensive approval process before Core 24 puts them in front of their customers. 

Sunny’s background in sales helped her connect with other businesses.  However, she found this missing link in the marketplace.  So she started to create...

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37 - Tip Tuesday - Secrets Behind a Successful Kickstarter Campaign

Have you ever wanted to start a project within your business, but you didn't have the funds to get it going?  Well, a campaign on Kickstarter might be something you may want to try.  Colleen Darby did just that, and she was kind enough to share her tips and secrets to getting double her initial ask!

Colleen was turning 50 and really wanted to take a new approach to her life, and take on a dream she had always had of being a full time artist.  She decided to take 30 days off from her day job, and work towards this dream.  She was working as an artist in residence in an oncology floor, when she realized no matter how beautiful the day was outside, that the patients really only had a view of the same white walls.  That's when her idea of A Room With A View came to be.  She wanted to paint landscape views for the patients.

She did start planning her launch in March and didn't launch the Kickstarter Campaign until August.  

What were the first steps in...

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36 - Gary Leland - How He Built a Mini Empire Around One Extreme Niche

If you know anything about Fast Pitch Softball, then you definitely know the name Gary Leland.  He found a need when they had a hard time finding equipment when his daughters played competitively.  However, it's grown to so much more than just selling equipment.  Gary has made sure his name is attached to all things softball.  The way he built this business completely amazed me, and I wanted to bring him on to share his story.  Gary is also a pioneer in the podcasting world.  If he gets an idea for a business, he runs with it, no questions asked.  I can't say many people can honestly say they do that every time.

What is FastPitch.TV and how did it come to be? FastPitch.TV serves a very small niche; it is not just softball, its women’s softball and fast pitch women’s softball at that. FastPitch.TV puts out podcasts and books on training for women’s fast pitch softball as well as daily blog posts and video posts and a monthly...

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