49 - Tip Tuesday - Pinterest 101 For Business with Cynthia Sanchez

starting a business | Dec 01, 2017

Cynthia of Oh So Pinteresting is the go to expert on using Pinterest for your business, so I was beyond thrilled when she agreed to come on and tell us some tips and tricks for using it.  I am in love with the social media site for my personal use, but I have struggled to figure out a way to use it for my business outside of recipes and basic crafts and products.

Cynthia gave some awesome tips, and some ah-ha moments for really being able to utilize this site to grow your business.  

How exactly can you use Pinterest if your business doesn't revolve around food, crafts, or products?  If you have a business and are offering info, then people will find it interesting.  The key is to have content or images to share on Pinterest on a regular basis that people will find attractive and share on their own boards. Pinterest really revolves around your interests, and that's what it's about, bringing the stuff that interests you, all in one place.   

Are there...

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48 - Liz Scully Talks Business Coaching and Masterminds

starting a business | Dec 01, 2017

Liz Scully is a Business and Mastermind Coach with Rethink Central.   She had a background in film, and spent 20 years in the industry.  She worked in the post production, and was running a team of people.  What she discovered it wasn’t so much about management, but more of problem solving.  

After 20 years, and really long hours, she discovered that she just couldn’t do it anymore.  She decided to set-up a business that would bring in another revenue stream, and slowly work into that.

She started Re-think retreats, which was like a yoga retreat.  She initially discovered great venues and wonderful coaches, and trained as a coach herself so she could hire people.  As she did this, it wasn’t filling up with people, she decided to learn more about internet marketing.

She has found that when most entrepreneurs hit a problem, they stop.  In film they learned that there’s always going to be a problem, but you just...

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47 - Tip Tuesday - Utilizing Keywords with Jayne Rios

marketing | Dec 01, 2017

Jayne Rios of Express Yourself E-learning, Jayne has been creating websites since 1996.  Back then she would use meta-tags and utilize keywords.  It’s still how Google finds you, however, the technology has changed.  

She started really getting involved in Internet Marketing, which is all about utilizing keywords.  She’s been helping others do this for five years now.

What does it mean to utilize and how do I do that?  A keyword can be anything like a topic, or just a term.  Whenever you go into Google, you type in what you want to find.  Essentially, that’s your keyword.  When you type that into a search engine, it goes out for all the websites are out there and looks for that exact term that someone typed in.  They look for that in their content, page title, and their headlines.  

So when that person searches that list of Google comes up, those are matching what the person searched for versus what’s on...

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46 - Mimika Cooney Talks Entrepreneurship, Creativity, and Motherhood

starting a business | Dec 01, 2017

Mimika Cooney was born and raised in South Africa. In 1994, upon high school graduation, her world opened when Nelson Mandela came into power. Prior to that, South Africans were isolated from the rest of the world and did not have access to the conveniences of modern technology,  e.g., television and the Internet.

Fast forward a few years, Mimika got married and was working as a Television Production Assistant. However, she and her husband were both entrepreneurial minded and realized the Internet was going to be the next biggest thing. The Cooneys became determined to develop an Internet-based business.

During the first few years of the marriage, they worked round-the-clock keeping their day jobs then devoting evenings to their budding Internet business. The self-taught website developers began helping other business owners to market themselves through website development. As their Internet marketing business grew successful, it afforded them the ability to quit  their...

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How I Manifested Oprah Into My Life

marketing | Dec 01, 2017

I wrote this as a newsletter just a few days ago, and it received such an amazing response, that I thought I would put it here for everyone else to read.  A true moment in my life that I will never forget, and a lesson learned!

I read 'The Secret' several years ago, and that's when I was first introduced to vision boards.  I believed in them a little, but after having one vision board promoting a strong marriage, and a divorce later, I kind of gave up on them.
 
This year that changed.  I've made no bones about the fact that I'm dreaming big.  That I want to see this business build quickly, and I have dreams of vineyards and rottie rescues galore.  So as I started to put together my plan of walking away from Corporate America and living the life that I dreamed of, I felt it was time again to make a vision board.
 
And since I've always dreamed of meeting Oprah and being on her show.  Here's a picture I threw together with Photoshop and put on...

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45 - Tip Tuesday - Facebook Campaigns With Nathan Latka

marketing | Nov 30, 2017

When it comes to gaining more followers for your business, Facebook Ads, seems like the easy choice.  However, it’s also a game of money, tweaking, and analyzing and doing it all over again.  Heyo.com has come to help take the guess-work out, and to gain followers, all for free, using campaigns. 

Nathan Latka Founder and CEO of Heyo.com came by to break down how campaigns work, and how they can save you a lot more money.

Explain how Heyo.com works and how it can be implemented into a business.  Heyo helps businesses market on Facebook. They work with over 2,000 customers and brands on a monthly basis with over 100,000 total users. Heyo allows the business owner to capture your fans’ email addresses. In the world of Facebook, “likes” mean nothing and contact information means everything.

What’s the advantage of using Heyo’s Campaign System?  Facebook’s ad system can be very complex to both operate and target the...

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44 - Kathy Stowell of Bliss Beyond Naptime

starting a business | Nov 30, 2017

Kathy Stowell is the 'Founder and Chief Midwife' of Mama Bliss Coaching School and The Bliss Beyond Naptime Podcast, and she's all about helping MOMpreneurs find their purpose and get their start in business.

What gave you the idea to help other mom’s start their own business? Kathy’s creative juices began to flow quite by accident. She sought the help of a family acupuncturist for a “deep wound cleaning” to help heal past familial issues in order become the healthiest version of herself both emotionally and physically as she prepared for her upcoming marriage and eventual motherhood.

Kathy’s acupuncturist encouraged her to express herself creatively every day and thus began her journey of healing, evolving and helping others. Admittedly, this exercise turned he into a “creative monster” as she began painting, sewing, knitting etc. and eventually starting a blog to document her crafting.

After she and her...

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43 - Tip Tuesday - Automating Your Business With Christian Psencik

starting a business | Nov 30, 2017

Christian is an IT person by trade, and he loves technology, and after starting his own business, he was finding that there wasn’t enough of him to go around.  So he started to set-up his own automated systems.  In his own words, he likes to have ‘the internet robots go and do his bidding’.  Christian had an ‘ah-ha’ moment when he found out that some of his systems were what a lot of other entrepreneurs were paying their VA’s to do.

What’s the first tool that you would recommend?  One of the most flexible and basic tools is a tool called If This Then That.  It allows you to connect two internet systems together, so for example, Evernote and Dropbox or Twitter and Facebook.

One thing Christian does is instead of writing down all of his ideas.  He has an If This, Then That rule set-up where if he comes up with an idea, he tells ‘Siri’, and then she adds it to the end of a specific note in...

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42 - Tracy Matthews Tells Us About Her Entrepreneur Journey and Juggling Two Businesses

starting a business | Nov 30, 2017

Tracy Matthews is the owner of Tracy Matthews Custom Jewelry, and the co-founder of Flourish & Thrive Academy.   Tracy started designing jewelry when she was about 21.  After taking a class, she realized that it was her purpose and passion to create jewelry in the world. 

She worked retail in college and learned the sales side and expertise.  Then she was selling some her own jewelry to her friends

She launched her first business is 1998.  At that point the only business people did with jewelry was through wholesale.  After about 8 years in business, she became really unhappy, and then a year after, the economy crashed, and then she closed down her business.  She decided it was time to reinvent herself.

Right at the end of her business, she was able to custom design an engagement ring.  She really loved the opportunity and that lead to another referral, and to another referral.    She then started working 1:1 with...

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Are You Losing Out On Free Money?

starting a business | Nov 30, 2017

I need someone to explain the latest phenomenon to me.  This whole, I need to get you off my email list, if you're not reading it consistently, thing.  I just don't get it.

I recently had John Lee Dumas (www.entrepreneuronfire.com) email me pretty incessantly asking me why I wasn't opening emails, and if I even really wanted to be on his list.  Then more emails about why I wasn't reading the ones asking me why I wasn't reading the other ones.  I have to admit that I was pretty annoyed, and if I hadn't been at a stop light when I read a few, I would have unsubscribed immediately.

Lucky for him, I was multitasking that day because I forgot about it when I got home.  Two months later I saw his Mastermind group offer, and I handed him $600 of my money (with potentially more to come).

Actually, let me just throw out a number:  $3100

That's how much money I have spent by seeing offers from emails I typically never read, in just the past six months.  You...

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