If you’re anything like me, I thought I knew a little bit about branding, but I really couldn’t tell you what it truly meant. It seems now days everyone and their mom is a branding expert. However, I wanted to bring Dacia on to get the lowdown of what it really means to create your brand, and how this can be applied to a new business.
Dacia is a B2B marketing strategist and helps companies make sure their marketing efforts line up with their brand efforts. So much of the research of businesses is all done online now. It’s all about how people understand you. However, that brand needs to move your sales cycle forward. Your brand has to have a job that at the end of the day means more clients and more money for you.
When it comes to your brand, what does that really mean? Simply put, your brand is your truth. It’s what is true about you, about how you interact with your customers and your employees, and about how...
Carol Sankar is the ultimate entrepreneur, and she juggles more in a day than most do in a decade. She’s a Mom, Real Estate Investor, Author, Speaker, and Business Consultant, to name a few. She started as an unhappy law student back in 2001, and she knew she had to do something that was going to make her happy. After a layoff, she realized she didn’t want to be disposable, and wanted to do things that she actually wanted to do.
Her first business was in her living room in New York. After hustling and building her business, she took an interest in real estate. She ended up moving to North Carolina, and she has evolved into business consulting. She saw people doing business in more of fantasy than profitable.
How did you start structuring your first deals in real estate? She has tried it all. However, as she got started in the entrepreneur world, she came down to North Carolina to keep a friend company. ...
Cynthia of Oh So Pinteresting is the go to expert on using Pinterest for your business, so I was beyond thrilled when she agreed to come on and tell us some tips and tricks for using it. I am in love with the social media site for my personal use, but I have struggled to figure out a way to use it for my business outside of recipes and basic crafts and products.
Cynthia gave some awesome tips, and some ah-ha moments for really being able to utilize this site to grow your business.
How exactly can you use Pinterest if your business doesn't revolve around food, crafts, or products? If you have a business and are offering info, then people will find it interesting. The key is to have content or images to share on Pinterest on a regular basis that people will find attractive and share on their own boards. Pinterest really revolves around your interests, and that's what it's about, bringing the stuff that interests you, all in one place.
Liz Scully is a Business and Mastermind Coach with Rethink Central. She had a background in film, and spent 20 years in the industry. She worked in the post production, and was running a team of people. What she discovered it wasn’t so much about management, but more of problem solving.
After 20 years, and really long hours, she discovered that she just couldn’t do it anymore. She decided to set-up a business that would bring in another revenue stream, and slowly work into that.
She started Re-think retreats, which was like a yoga retreat. She initially discovered great venues and wonderful coaches, and trained as a coach herself so she could hire people. As she did this, it wasn’t filling up with people, she decided to learn more about internet marketing.
She has found that when most entrepreneurs hit a problem, they stop. In film they learned that there’s always going to be a problem, but you just...
Jayne Rios of Express Yourself E-learning, Jayne has been creating websites since 1996. Back then she would use meta-tags and utilize keywords. It’s still how Google finds you, however, the technology has changed.
She started really getting involved in Internet Marketing, which is all about utilizing keywords. She’s been helping others do this for five years now.
What does it mean to utilize and how do I do that? A keyword can be anything like a topic, or just a term. Whenever you go into Google, you type in what you want to find. Essentially, that’s your keyword. When you type that into a search engine, it goes out for all the websites are out there and looks for that exact term that someone typed in. They look for that in their content, page title, and their headlines.
So when that person searches that list of Google comes up, those are matching what the person searched for versus what’s on...
Mimika Cooney was born and raised in South Africa. In 1994, upon high school graduation, her world opened when Nelson Mandela came into power. Prior to that, South Africans were isolated from the rest of the world and did not have access to the conveniences of modern technology, e.g., television and the Internet.
Fast forward a few years, Mimika got married and was working as a Television Production Assistant. However, she and her husband were both entrepreneurial minded and realized the Internet was going to be the next biggest thing. The Cooneys became determined to develop an Internet-based business.
During the first few years of the marriage, they worked round-the-clock keeping their day jobs then devoting evenings to their budding Internet business. The self-taught website developers began helping other business owners to market themselves through website development. As their Internet marketing business grew successful, it afforded them the ability to quit their...
I wrote this as a newsletter just a few days ago, and it received such an amazing response, that I thought I would put it here for everyone else to read. A true moment in my life that I will never forget, and a lesson learned!
I read 'The Secret' several years ago, and that's when I was first introduced to vision boards. I believed in them a little, but after having one vision board promoting a strong marriage, and a divorce later, I kind of gave up on them.
This year that changed. I've made no bones about the fact that I'm dreaming big. That I want to see this business build quickly, and I have dreams of vineyards and rottie rescues galore. So as I started to put together my plan of walking away from Corporate America and living the life that I dreamed of, I felt it was time again to make a vision board.
And since I've always dreamed of meeting Oprah and being on her show. Here's a picture I threw together with Photoshop and put on...
When it comes to gaining more followers for your business, Facebook Ads, seems like the easy choice. However, it’s also a game of money, tweaking, and analyzing and doing it all over again. Heyo.com has come to help take the guess-work out, and to gain followers, all for free, using campaigns.
Nathan Latka Founder and CEO of Heyo.com came by to break down how campaigns work, and how they can save you a lot more money.
Explain how Heyo.com works and how it can be implemented into a business. Heyo helps businesses market on Facebook. They work with over 2,000 customers and brands on a monthly basis with over 100,000 total users. Heyo allows the business owner to capture your fans’ email addresses. In the world of Facebook, “likes” mean nothing and contact information means everything.
What’s the advantage of using Heyo’s Campaign System? Facebook’s ad system can be very complex to both operate and target the...
Kathy Stowell is the 'Founder and Chief Midwife' of Mama Bliss Coaching School and The Bliss Beyond Naptime Podcast, and she's all about helping MOMpreneurs find their purpose and get their start in business.
What gave you the idea to help other mom’s start their own business? Kathy’s creative juices began to flow quite by accident. She sought the help of a family acupuncturist for a “deep wound cleaning” to help heal past familial issues in order become the healthiest version of herself both emotionally and physically as she prepared for her upcoming marriage and eventual motherhood.
Kathy’s acupuncturist encouraged her to express herself creatively every day and thus began her journey of healing, evolving and helping others. Admittedly, this exercise turned he into a “creative monster” as she began painting, sewing, knitting etc. and eventually starting a blog to document her crafting.
After she and her...
Christian is an IT person by trade, and he loves technology, and after starting his own business, he was finding that there wasn’t enough of him to go around. So he started to set-up his own automated systems. In his own words, he likes to have ‘the internet robots go and do his bidding’. Christian had an ‘ah-ha’ moment when he found out that some of his systems were what a lot of other entrepreneurs were paying their VA’s to do.
What’s the first tool that you would recommend? One of the most flexible and basic tools is a tool called If This Then That. It allows you to connect two internet systems together, so for example, Evernote and Dropbox or Twitter and Facebook.
One thing Christian does is instead of writing down all of his ideas. He has an If This, Then That rule set-up where if he comes up with an idea, he tells ‘Siri’, and then she adds it to the end of a specific note in...
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