Content can be one of the most paralyzing things for entrepreneurs when it comes to telling the world about you and adding value. And as scary as this can be, it's one of the most crucial things you can do to grow your business. In this incredible podcast we talk about how you can make your content stand out from the rest, and how you can come up with great, sharable stuff time and time again.
Jules Taggart came into content marketing when she had to find a new job after her husband moved to San Diego to go to law school. After helping so many companies build their brands and customer base with upping their content game, she decided to jump out and do this one her own.
What's a great way to come up with content? People come to your blog for a reason. They want to come and learn from you for one specific topic. Even though you feel like you're talking about the same thing, remember your readers are only seeing a portion of what you actually write....
So many times when we have one job, we believe it's enough. Dr. Karen Osburn, who is a chiropractor, decided to start a blog. When she discovered it was the parenting posts which really took off, she decided to take the blog from her business website and create a 'life' of it's own. She found a group of mom's who loved hearing her stories and loved her honesty and vulnerability.
Her goal is to create a safe place for moms. Where it's about not feeling shame, and to be allowed to be honest without fearing judgement.
How did you go from blog to podcast? Dr. Osburn and her husband actually had a program where they taught families how to be healthier. When they had a harder time getting people to show up, they decided to take it online. Their first podcast was to promote this program. She heard another podcast where they talked about reading blog posts. She felt she could revise the ones she had written. She launched her podcast and...
Membership sites are one of the most important things you can do for the growth and the success of your business. Whether you're building something that's a monthly membership, or something that is a one time payment with monthly access, providing valuable content and community engagement is key. Keith Griffis of ifsimply.com stopped by to help us understand how you can use membership sites for your business, along with some great tips of how to make raving customers out of the ones you create.
Keith started out in engineering, but didn't love it. He got into marketing, and was doing a lot of marketing consulting for brands. As he was helping people put together their offerings, he was getting frustrated with constantly having to build everything from scratch. Everyone had different websites, and they all wanted membership sites built for them. He was spending too much time on the technical side, when in fact, it's the content that will really be what...
Yep, you read that number right. It wasn't $150. It was actually at LEAST $150,000 of 'guaranteed money'. A term I spent my entire lifetime thinking was the end all, be all.
You see, I quit my job thinking I had this entrepreneurship thing down, and the typical rules of an entrepreneur wouldn't apply to me. I knew what I was doing and because I had done it before, it would all come easy. Well, reality set in, and although I'm making major progress, it wasn't major enough. It wasn't fast enough. It just wasn't enough, and I went into scarcity mode.
I was offered a pretty awesome opportunity. Contracting at a company just a few miles from my house for at least 6 months, and going back to the old life and what I knew well. I knew if I took this, life would get hectic, but I knew I could do hectic. I had made a life out of doing hectic. I imagined the money this would allow me to pour into my business, the help I could hire,...
Kristi was introduced to the retail world out of college. In the past 11 years, she has worked in various aspects of the business, but has remained in the corporate world. In the past 3 years she had been doing consulting, and had to do a lot of traveling. It was when she was going to a yoga retreat, she was frustrated when she had to stuff items into a smaller suitcase. She realized the clothes she had weren't really versatile. She then came up with her first design.
When you start in an industry that you don't have a lot of experience in, where do you go? There wasn't a lot of resources for Kristi because it's a very closed lip community. She joined a fashion incubator and started researching. They had a great library, and she took an illustration and sewing course. She started learning and up-leveling her skills.
She just dug a lot and kept searching and continued to find the answers.
How are you working this retail...
Andrea Travillian of Take a Smart Step is back to bring more great advice for those want to be entrepreneurs getting ready to take that huge leap of faith. Today we're talking the Top 5 Tips to set up your business financially. Make sure you're protecting yourself, and making the
1. Select a Legal Structure - When you pick a legal structure, every single structure has a different way of how you're going to track your business financially. An LLC will record your finances very differently than an S-Corp.
This is going to be something you definitely want to discuss with your accountant and attorney to really determine what's going to be the best for you.
2. Figure Out Which Software You're Going to Use to Track Your Finances - The one most commonly known is Quickbooks. You can do an online version or you can download it to your computer. The data then is all yours, and on your desktop. Quickbooks is really easy to use, and you don't...
Megan Flatt has always been an entrepreneur. She went from first a personal trainer, and then moved to a business consulting job. After she had her son, she was traveling a lot and wanted to scale back. She wanted to make things a little easier so went back to personal training. She was working exclusively with soon to be or new moms. What she found was they were talking so much about the cross roads these women were in. Many of them were coming from corporate background and were trying to decide if they should stay home or continue to work.
Megan talked a lot about being able to be present for their kids, but also find a way to start their business, where they could bring in money and flex their brain muscles.
How did you transition from personal trainer to this new business? She was working at a gym and was having to leave her son behind. So she started exploring having an online business. Her natural move, because of...
Chandra has always had the entrepreneurial spirit. She started her current business, after what she felt like was a failure. She had a product that had been approved to be in Neiman Marcus. It was at that moment where she felt that her heart wasn't in it, so she stopped the business.
She then moved to Moxie Moguls with the idea she could help and consult with people to help them stop feeling overwhelmed in their business. Her business model ended up being mostly consulting. She decided in order to be able to leverage herself more and help other people, she needs to putting together a podcast, and some courses.
Chandra also has a business called Photogher and it helps people build and start their photography business. She also helps people who learn how to take better pictures. Chandra is also a mom who is giving home schooling a try. She had never imagined being the stay at home/home schooling mom, but she's having to find her...
Tom used to work for the subway system in New York for 13 years. After becoming frustrated with bureaucracy and politics, he had an ah-ha moment when he realized his bosses weren’t living the life that he wanted, but instead it was the business owners who were. So he started to look at franchises because essentially they were businesses with training wheels and that was really what he needed at that moment; training wheels.
He contacted FranChoice and matched him to a franchise which was a smoothie and coffee franchise. He built it into 3 locations in less than five years, then sold it and semi-retired at 41 years old. FranChoice had him come on board, and help people to figure out if Franchising is the right choice.
What are some things I need to look into to make sure that I’m investing in the right franchise? There are no rules or regulations or laws that dictate if it’s a franchise or not. There is, however,...
Talk about a feel good story of just helping people, and making a business out of it! It in The D is one of those. Bob and his friends wanted to find a networking group where they could meet like-minded IT people. When they failed to fall upon one, they decided to start their own.
IT in The D is now over 5,000 members, has a podcast with almost 2 million downloads, and they have helped over 1,000 people find jobs. Not bad for just wanting to network. Their company continues to evolve in more of a pull versus push fashion, and they're doing great things for the IT industry in Detroit.
It started when Bob and two of his friends got together and started a networking meeting where no MLM'ers were allowed, and they just wanted, good solid networking to take place. They made it a goal to really police the people coming so it was quality people.
When the economy tanked just a bit they decided to have an alternative to the...
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