71 - From A Business Plan on A Menu to Opening Their Third Location with Jason Laricchia of The Birthday Suit

starting a business | Dec 01, 2017

I've been following Jason's business on Instagram for a while now, and have loved watching their expansion happen.  Their story was incredible as they sat in a restaurant and started laying out the details of their first business, to, in just a few short years, embarking on their third location.  Jason came by to talk about the principles that have made them so successful and what the future holds in their business.

Having no prior experience as business owners, where did you all begin?  One of the things that helped was Stacey, his wife, had an extensive background in the beauty world she knew a lot about what it would take to run the business.  Jason had a pretty diverse background in the customer service industry, and knew how to really take care of the customer.  Jason also knew how to secure property, put together business plans, and navigate the leases.

Was your original business plan to bring on staff?  The idea was to have staff right away....

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70 - Tip Tuesday - Taking Your Own Great Photographs for Your Site with Chandra Achberger

starting a business | Dec 01, 2017

Images are everything when it comes to social media, and it can be expensive grabbing stock photo for every blog post and meme that you create.  With technology constantly changing, we have the tools to take great photographs our own.  In fact those tools are literally in the palm of our own hands.

Chandra Achberger of Photogher came by for this fun Tip Tuesday to give some great tips on how you can become your own stock photo center for your websites, simply by using what you already have.

Chandra first became obsessed with photography when her husband bought a great DSLR camera before the birth of her second child.  She started learning more about it through teaching herself and practice, and quickly she began taking amazing pictures not just of her family, but also of products through her skin care line.

What are some tips from using a just a standard camera to make the lighting look great?  Chandra suggests that before you worry about...

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69 - Joleene Moody - Another Ultimate 180 Story Who Teaches Others How To Find Their Own

starting a business | Dec 01, 2017

Joleene has an incredible story about deciding to make a life changing career after she was a news reporter and anchor for 10 years.  After seeing others helping people find their passions, Joleene discovered she really wanted to do more with her life.   At first she felt that she should just be really grateful for what she had.  However, at about year 9, she just thought she could do more.  She discovered that the people who were out there making a difference, didn't know anything different from her, they just went out and did it.

Joleene's first step came when she met a woman who was speaking and interviewed her to find out how she did it.  She decided to approach her and ask her an hour of her time.  Not only did she sit down with her, she gave Joleene her first speaking opportunity.

Can you describe the line of being grateful and wanting more in your career?  For Joleene it was a flip of a switch.  Joleene was talking to her landlord just...

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68 - Tip Tuesday - Video 101 for Your Business With Holly Gillen

starting a business | Dec 01, 2017

Holly Gillen has a very inspiring background for those trying to find what they love. Moving forward after a hurdle, Holly was lucky enough to come across her passion; videography. After working with the right people and packed with all her experience she established VideosByHolly.com and zerotovideohero.com

Holly joined us today to discuss all about Videos. Videos can be a very good way to connect with your audience. However, people have blocks and hurdles when it comes to being filmed that is it often brushed off. Holly is here to help us jump through those hurdles and embrace videos and all its perks.

What is video important, and what gives it an edge? Some people would wonder why they need do videos when they can write blogs post or podcast. Videos offer you as a whole package to the audience. They can see your face and hear your voice, and grasps your personality which allows them to easily see your expertise. Videos allows your audience to connect with your passion, so much...

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67 - Tip Tuesday - Telesummits (aka Virtual Summits) 101

starting a business | Dec 01, 2017

I have to say Jason Miller is probably one of the most inspiring and uplifting guys I've ever met, and he's crazy smart to boot!  Jason's company Peaceful Media helps entrepreneurs with a slew of services from branding to websites and everything in-between.  When I found out they help with setting up telesummits, I had to bring him on.

In this episode we break down how they work, and why they can be such an incredible offering for your business.

What is a virtual summit, and how does it help build your business?  A virtual summit/telesummit is just like having experts over at your home and interviewing them.  They can tell you their best advice around a specific topic.  You then can have people listen to those interviews and expertise.  The way a virtual summit works that instead of it being in your 'home', you're doing it online.  Because of that 'venue' change the entire world can participate.  You can then have the interviews every...

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66 - The Entrepreneur Journey With Laurel Staples

starting a business | Dec 01, 2017

Laurel has an incredible story of final breaking free from the corporate world.  After designing color laser printers and not feeling the corporate world was for her, she spent time trying to figure out what was next.  She had always dreamed of owning her own retail store, and so that became her next step.  She saved up her money and started looking for a space, and finally found the perfect one.

She loved being an entrepreneur, and loved having the story.  However, as she got into the business, she really discovered that it wasn't the business owner side she loved so much, but the freedom that it would provide.  Even though it was a bit romantic, it didn't fit the vision that she wanted.

So how did you move from retail store to health coach?  She liked it, but realized that even though she was growing, it just wasn't in the direction she had hoped.  She found health coaching that would allow her to provide a way to share her passions...

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65 - Tip Tuesday - The Top 5 Legal Items Every Online Business Should Have with Karen Taggart

starting a business | Dec 01, 2017

Having an online business can be a really great way to embed your business with your lifestyle.  However, you may not realize legally what you need to do until it's too late (and you're left to just hope that you've done the right thing.).  Karen Taggart of Karen-Taggart.com joined us on this podcast to breakdown what you should have in place in order to protect yourself when it comes to running your own business.

The first thing you should have in place for your business is your privacy policy.  It's usually a link way at the bottom of your website.  You can have it as 'privacy policy' or 'legal'.  This many times can be required by many different states or countries.  They're much shorter than the terms and conditions, but they still have some specific things to each company.  You need to tell if you use cookies from your site.  California has higher standards, so it's always good practice to write yours that will meet their standards....

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64 - Streamlining, Partnerships, and Making the Best From a Tough Situation with Shelia Butler

starting a business | Dec 01, 2017

When unexpected changes come, we have two options.  We can be sad about them, and let it all get the best of us, or we can stand up, dust off our knees and make something better about the experience.

Shelia Butler was pushed out of a partnership after helping to build it to a multi-million dollar business.  It was completely out of the blue, as they went from doing really well, and then wanting her out.  Shelia took the higher road and sold her part of the business.

The good side of it, is that it took her full circle to where she is today, where she helps people really streamline their business and become more profitable.  Shelia talked making the best from her experience, and all about how it led her down the path to her new business.

When it comes to partnerships, what's one thing you would have differently when getting in?  When the 'break-up' was happening, Shelia hired a lawyer.  When she saw the buy/sell agreement, she just shook her head....

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63 - Tip Tuesday - Marketing Outside of Facebook Ads With Annette Reid

starting a business | Dec 01, 2017

When it comes to advertising your start-up the typical easy answers are Google AdWords and Facebook Ads. However, there is a whole world outside of these two, and I had Annette Reid of Digital Insights come and talk about other options to get your name and business in front of others.

Display ads can be one of the first things you use to market your business. Big Data allows you to get really granular about who you target. All of the browser information is saved, and it’s called re-targeting. You can get very granular in who you’re targeting. It’s no longer about going after a big bucket, and you can run your ad much like a pay-per-click campaign.

You can advertise to the people who know you, and then re-target to the people who may have just gotten to know you.

This also isn’t about setting something up where you follow people only to certain websites. But you’re actually following them to any website that they go to.

What’s the average cost for...

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62 - Finding a Need and Creating an Incredible Business With Jessica Rhodes

starting a business | Dec 01, 2017

It's all too often that people see opportunities, but never really do anything about them.  I love Jessica Rhode's story because as she started down a path of becoming a VA (so she could work while staying at home with her new baby), she saw a need for connecting interviewees with podcast hosts.  Instead of wishing someone would do something about it, Jessica decided she would create her own business.  

Since you now have two businesses, how do you manage the time between them?  Most of her time, probably 80%, is with Interview Connections because that's the business that has taken off.  Plus that's the business she can easily scale.   The Virtual Assistant business is great, however, she's limited to the number of people she can help.  

Even though it makes sense to possibly let her original business go, Jessica has a great business sense in understanding that hanging onto both businesses is a great way to create multiple streams of income.


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