[VLOG] Three Tips for Running Successful Facebook Ads

marketing Dec 04, 2017

I've been spending a lot of time consulting, and Facebook Ads are what I get asked about the most.  Almost everyone has a love/hate relationship with them, and there really isn't much gray area.

I see a lot of people doing some things wrong, then wondering why they can't get it right.  Here are three tips to get you on the right track, and how to get your very first campaign actually making you some money.

  1. Know how you’re going to measure your results.  The Facebook ad is only the beginning.  You must know what you’re going to do with that lead, and how you’re going to measure success.  Hard rules of conversion rates really don’t apply because it’s really going to depend on your business.
  2. All audiences are not created equal.  First, use Audience Insights to gain a greater knowledge of your audience.  Second, understand the difference between warm and cold leads and market to them differently.  Go further and break out your warm leads.  You may have split audiences based on purchases.  Or you may run an ad to someone who has products sitting in a cart but haven't purchased. You may have people who have visited your sales page but haven't purchased.  Be creative with the data that Facebook gives you.  Go deeper than just one ad to one large audience.
  3. You must test.  You will not knock it out of the park with the very first ad that you run.  Plus, you’re gambling to just run one because what if you could do something better, and you will never with just running one ad.

If you need some help with your Facebook Ad Strategy or how to know what's working and what's not, feel free to schedule a power hour with me! --> Strategy Session

 

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