Five Steps To Take Take the Mystery Out of Facebook Ads

marketing | Dec 03, 2017

Facebook Ads are an incredible way to build your business, and they've been a great resource to build my list, along with my clients and students.  However, if not done right, you can spend a lot of money very, very quickly and have nothing in return.

Here are a few tips and tricks in getting Facebook Ads to generate the results that can completely transform your business.

1. Never run ads for popularity sake.  This can mean a page like, website click, or boosted post that leads to nothing.  You always want to drive the ad to something that you can own.  That would be either a purchase of something or an opt-in to your list.  The problem with things like page likes is that sure, it can make you look really popular, but then you'll have to pay extra money to have those people even see your posts.

When you run conversion ads, your page will start to grow as an added bonus.  So don't waste your money on vanity campaigns.

2. Test, test, and just when...

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123 - Know How To Hire VA's For Your Business' Success with Shalon Ironroad

starting a business | Dec 03, 2017

Shalon Ironroad helps people get organized and prepared to hire someone to start helping in their business.

When you realize that you’re ready to finally make that leap and hire someone to help you take some things over, what are some steps you can take to get yourself ready?   The biggest mistake people usually make is to not make a plan before hiring.  Delegation is a huge fear for a lot of people, and people think it’s something that they need to get over.  However, there’s a reason why you’re hesitant, and you need to get over that in order before you hire.

There are usually two types of people who hire a VA.  The first is someone is so out of control and overwhelmed, and they need someone to come in and really help get things straight and more organized.  The second is someone who has their systems in place, and they’re ready to take on extra projects and just need a person to come in and take over so they can do...

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Goal Setting That Works

starting a business | Dec 03, 2017

Yes, we're right now right smack dab in the middle of the holidays, and I will say this week, right now is by far my most favorite time of the year.  This is a moment when a big old reset button is allowed with no questions asked.  This week is where it all begins, the set-up of changes, upgrades, and newness that comes with a new year.

It's a time to look back and see what worked well, and see what didn't work at all.  That's what I always tell my clients and students that business really is; just doing more of what works and less of what doesn't, and repeating.  It's really not that hard of a formula.

So this is the week when we decide what's going to be on our agenda for 2016. If you read my post from a few weeks ago, I challenged you to take on something that really scares you.  That freaks you out.  Something you knew that was going to push the needle, but you have been avoiding it for fear of the unknown, and the fact that you didn't have all...

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How To Know When To Make a Move

starting a business | Dec 03, 2017

This is probably the cheesiest stock photo I could find.  However, it really does describe how I felt today, and how I tell so many people to analyze a decision that's on the horizon.

Today I was sick to my stomach, and felt like I was 10 years old all over again.  I felt like wanted to throw up, then wanted to eat a Dairy Queen Blizzard, but I didn't, then wanted to go in the corner in the fetal position.

Yes, this is extremely dramatic, but today I finally pulled the plug on a decision I had been toying with for a while, I signed the contract and started making speaker payments for my first ever event.

2015 was a year of knocking out things I didn't have experience with, speaking and selling from the stage, writing and publishing my first book, and putting together a few more courses.  All of these things seemed so daunting and impossible just 12 short months ago, but now they're all a piece of cake, relatively speaking.  So you're right, it's not like I can...

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Bonus - I'm Sorry

starting a business | Dec 03, 2017

Yep, I did a little podfading, which I'm not happy with myself about.

However, I explain in this podcast, about why it happened.  How I hit a breaking point, and why you may need to start taking just a little bit more care of yourself.

I also give a little insight into what's coming for 2016!

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122 - Finding A Need in Real Estate and Filling It with Joshua Dorkin

podcast | Dec 03, 2017

Joshua Dorkin was a teacher who decided to be a real estate investor.  After discovering the market was full of people more about making money than actually helping, he decided to do something about it.

Using a little bit of web design experience from college, he launched BiggerPockets.com.  Over the years, the site slowly grew until it became a full-time income for Joshua.  He shares how he got it rolling, some of the struggles he has faced, and what has made this such a successful site over 10 years later.

How did you start to monetize this business idea going against the grain of the industry?  Joshua was working another job, so he was able to keep the business going in the beginning.  He then started to put ads up with Google AdSense and started to slowly make money.

Talk about the side hustle part of it, when did you decide to make the leap?  Joshua started substitute teaching and on his first job, the teacher he was working for quit....

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121 - Tip Tuesday - Getting Yourself Legally Intact with Joint Ventures and Courses/Events with Tamsen Horton

starting a business | Dec 03, 2017

You find someone who has a similar audience, you love their message, and you think dang, we need to work on something together.  You reach out to them, they love the idea, you love the idea, you put together a course, and all is rainbows and puppies.

But then something goes wrong.....

Now what?  You're not officially in a business partnership because this course or event was created on a handshake.

  • Who is responsible?
  • Who gets the list of attendees?
  • Who is liable?

All of a sudden all of these questions come up, and you're left trying to figure them out far too late in the game.

Yes, even affiliate marketing is an incredible way to build your business.  However, you should set yourself up so you're protected and planning.  So just in case if something goes wrong, you're covered.

Tamsen and I had been asked to cover this topic, and I was excited because I think it's really an important one.

We talk about:

  • What to think about before you jump into something...
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120 - The Couple Who Builds Businesses Together..... A Story of Success, Business, and Relationships with Daniel and Carrie Himel

starting a business | Dec 03, 2017

Carrie and Daniel Himel are not only entrepreneurs, but are married.  About ten years ago, they started their first business venture together, which turned out to be a huge success.  After they worked on a few separate businesses, they decided to start an event called Middle School Match-up, which is a baseball tournament for Middle Schoolers.

You get this idea for an event, what are your first steps in putting this all together?  It wasn't giant to start, and it did start as an idea.  It started as an idea because in Texas football is super huge, but they had a baseball player.  Their son was entering middle school, which can be such a hard time anyway.  Here he was this really great athlete, but no one cared because he wasn't playing football.   So they got the idea to start showcasing baseball players to help enhance the middle school experience.  They talked about it for more than a year, hoping someone else would do it.

About a year...

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119 - Continuing To Beat the Odds With Dr. Susan O'Malley

podcast | Dec 03, 2017

Dr. Susan O'Malley's story is an incredible journey of beating the odds time and time again.  After dropping out of college, she worked as a secretary for 11 years.  When her life took a drastic change, she decided to go back to school.  It was then when she changed her major from being a nutritionist to being a doctor.

After she was rejected from every medical school in the country, perseverance kicked in.  It took her that long to figure out what her dream was, and she wasn't going to be shut out of it.  She was accepted just a few weeks before school started.

Times had changed, as she found herself pregnant and no husband.  However, she decided to follow through and go to school.

How did you do it all being by yourself, with a baby, and in med school?  Dr. O'Malley got through it one day at a time, and sometimes it was one hour at a time.  Had she looked at graduation the first day of medical school, it would have been too overwhelming....

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118 - Tip Tuesday - Self Publishing and Tips to a Successful Book Launch

podcast | Dec 03, 2017

Master the Start is out and holding strong as an Amazon Best Seller!!!  It's been a journey and a process so beyond the steps it took to write and get it out to the world.

I share my struggles with getting it complete, and all of the things I learned about what needed to happen once you have completed the book.

I also get into things I want to do better next time, and things I wish I would have known!

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