Rachel Rofé is back for another great talk with us, and this time we’re going to breakdown the world of copywriting and sales letters.
This is a super important topic because if you own a business of any kind, whether it be product or service based, you need to sell your item in order to make money. You can put it out there and hope for the best. Or you can create a great offering, and detail that offering with great copy, which will put you at a massive advantage.
Rachel is here to breakdown the three steps we need to take for a killer sales page.
1. Create an Offer That Your Audience Really Needs
A lot of times people don't do their research and create an offer that their audience really doesn't even want. One of the best things you can do is to talk to people and find out what they're willing to buy for a problem you can solve. You can use your current audience and list if you have one, and simply ask them via email or even a survey. Reaching out and having these questions will go a long way to creating a great offer.
If you don’t have a list or following quite yet, there's no need to panic. Use Facebook as a way to connect with your audience in your niche. And again, it's about simply reaching out and asking them about what you could offer, and seeing if it's something they would find useful. Rachel recommends to spend the most time in this process, all on figuring out what your offer should be so it really hits home to your clients' needs.
If you're wondering what you could offer your audience, it can be a number of things like coaching, books, products, e-courses, etc.
2. Write A Killer Sales Letter
Rachel can write a sales letter in about two hours or less because she really concentrates on making sure every sales letter has five specific things:
3. Test Your Sales Letter
Rachel does A/B testing and multivariate testing. She may change how she phrases the call to action, the headline, and even something as simple as the color of the buy button.
She recommends a tool called Visual Website Optimizer. She finds it really user-friendly, and it allows her to see what variations of her elements are creating more conversions. She was saying that one small change can make a massive difference in the number of conversions. (She also said you can use Google Analytics, which is free, if you’re a bit more technical.)
She gave great tips like how background colors, headers, and logos, can all make big differences.
Rachel suggests really concentrating on the headline as one of the areas you’re testing. She said pictures of proof would be another one.
If you would like to learn more about Rachel's class all about writing killer copy, you can check it out here:
Sales Letter Class
More About Rachel: Rachel Rofé is a multiple bestselling author that's been featured in Entrepreneur, Woman's World, and Fox News. Since she began internet marketing in 2006, she's developed over 30 products, 40 Kindle books, and bought and sold companies with as many as 120+ employees. She speaks nationwide about copywriting, book creation, outsourcing, and product creation. And her favorite part: she does all of this while living the "internet lifestyle", traveling the world and having fun.
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