You have to love a company that listens to the ideas of their employees, and that’s exactly what happened to today’s guest, Karonlina Toth.
After burnout happened at her previous employer, Karolina moved to Coding Sans. She noticed they were conducting great interviews through blog posts, and encouraged them to to begin a podcast. They listened, Level Up Engineering was born, and the rest is history.
Karolina talks about why proving value has been Karolina’s #1 priority. How their first podcast spun off into an entirely different podcast, and why the company is behind not one but two podcasts now. We also ow the podcast has created open door opportunities for their sales team, the simplest secret to what helps her get such amazing talent on her podcast, plus so much more.
We’re sharing another story where the podcast was actually a stepping stone to start a new business.
When the pandemic struck, Shannon Andress found herself face to face with anxiety she had stuffed for a while. Fear and anxiety started to get the best of her, so Shannon decided to do something about it.
After talking to someone and taking on daily practices that focused on her, Shannon decided to take the next step and start talking to others about it, only to discover this wasn’t just happening to her. That's when the podcast You Got This! - The Journey was born.
As the podcast grew, more doors started opening for Shannon, where she was able to start a business from it.
Shannon shares her journey from starting the podcast to where it is now, and how she’s had to shift her mindset from just an opportunity to share to something that’s truly changing not just her life, but the life of others.
You can find Shannon's podcast here: ...
If there's one thing Patty Dominguez knows about helping her clients, it's how to help them position themselves, and she has used podcasting to do just that for her own business.
Patty joins me on this episode of Branded Podcast Secrets to talk about how she first landed into podcasting, and watched it open countless doors for her with speaking, customers, etc. Eventually, she became even more strategic by launching her podcast Positioning To Profit.
Patty talks about why focusing on great content was one of her most important moves, and then building a product ladder because she knew her long-term value of her customers was much more important than just an initial sale.
Want to learn more from Patty and listen to her podcast? Visit: PositioningExpert.com
You never know what's going to happen once you hit record. Nick Rosenbauer, lawyer and Owner of Rosenbauer Law Offices, which helps with life and estate planning is today's Branded Podcast Secrets guest. He's sharing why starting his podcast has been one of the best decisions of his business. Let's be honest, it's not the sexiest topic in the world, and it's honestly a topic that many people would rather avoid.
However, Nick has found a way to connect with potential customers and current customers through his podcast, Complete Estate Planning. Through consistent publishing, Nick has watched his numbers grow, and he's also found some of his biggest downloaded episodes to be for the episodes where he breaks down current event topics, such as Larry King's will in addition to Britney Spears Conservatorship. He also shares how he markets his episodes, and what's next for him as he continues to build his brand through his podcast.
To connect with Nick you can visit: ...
A podcast for an association is the perfect no-brainer, and one that Megan Van Petten swears by when it comes to the Esports Trade Association that she runs.
Megan joins me in this episode of Branded Podcast Secrets to discuss why you need to press record, why this is one of the best things she's done for her association (and why she'll never run another association again without a podcast), and other creative ways she using the podcast as a value add and repurposing her content for more uses beyond just an episode.
To learn more about the Esports Trade Association, visit: https://esportsta.org/
If you're interested in starting your own branded podcast, feel free to set up a 1:1 Consultation with me here: https://calendly.com/erin-gregor/podcasting_consult_30
Brian Johnson is the best story of why it doesn't have to be perfect to start, and why just going makes all the difference in the world.
Brian started his podcast, 7 Minute Security, when he was driving back between client appointments, and would quickly discuss new software, issues, etc that he was discovering in the Cyber Security World.
After four years, he was laid off from his dream job, and Brian announced to his community that he was going to go out on his own, and they were happy to bring him business.
That was in 2017, and he hasn't looked back since. Now his podcast, which has evolved over the years, is his #1 lead generator!
Listen too, how Brian gets paid by sponsors, and then ends up many times connecting with them on a referral basis too. Imagine getting paid to make connections that help build your business. His story is truly incredible, and you can learn more and find his podcast over at: https://7minsec.com/
If you're interested in starting your own...
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