Build­ing an online busi­ness can require lots of dif­fer­ent tools, and the choic­es can be over­whelm­ing.  Here’s a list of the items in my arse­nal.  And yes, full dis­clo­sure, I do affil­i­ate some of these, and I get paid on some of the pur­chas­es you make.  How­ev­er, I do per­son­al­ly use every sin­gle one of these list­ed, so I’m not pro­mot­ing sim­ply to make mon­ey.

All-in-one Bun­dle: If you’re look­ing for a solu­tion that will cov­er web­site host­ing, land­ing pages, email mar­ket­ing, mem­ber­ship sites and course cre­ation, plus video host­ing, hands down go with Kajabi.  I have actu­al­ly cre­at­ed an entire train­ing pro­gram that will help you get your first web­site and prod­uct cre­at­ed.  If you pur­chase Kajabi uti­liz­ing my affil­i­ate link, I will give you access to that entire train­ing for free.

Indi­vid­ual Needs:

Web­site Host­ing: — I’ve uti­lized many dif­fer­ent web host­ing, and I have to say Blue­host has been the best.  Are they per­fect?  No, I’m not sure you’ll ever find one that’s per­fect.  How­ev­er, they have saved my butt many of times, and I’ve been very hap­py with their cus­tomer ser­vice.

Land­ing Pages: — So I spent a long time try­ing to jus­ti­fy pay­ing for some­thing like Lead­pages.  My log­ic was just ques­tion­ing how hard it real­ly was to build an opt-in page.  How­ev­er, after using one I built on Opti­mizepress and switch­ing to Lead­pages, I saw a 20% INCREASE in my opt-in rate.  Same exact text, but I just used their for­mat.  Ever since then, I’ve been a pret­ty big believ­er.

Mem­ber­ship Sites:  Opti­mizePress -  So I know there are a lot of options when it comes to this, but hon­est­ly, I’ve had real­ly good luck with Opti­mizePress.  I tried a few oth­ers, and found them to be con­fus­ing, and not great for some­one who isn’t quite tech savvy like myself.

Anoth­er option, which I’m excit­ed to try out is Acces­sAl­ly.  The only caveat to this, is that you need Infu­sion­soft in order to be able to set all of this up.

Email Mar­ket­ing: — The first one I rec­om­mend for those who are start­ing out is  It’s a great price point, and it offers a lot of great func­tion­al­i­ty.  When you’re first start­ing out, you real­ly don’t need some­thing crazy right out of the box.

Per­son­al­ly, I’ve made the switch to Infu­sion­soft.  I’m warn­ing you, it’s robust, and there is a lot to it.  How­ev­er, it’s going to depend on what your busi­ness needs.  Don’t jump here before you’re ready.  How­ev­er, this is a real­ly great tool for when you get to that point.

Webi­nar Host­ing: I’ve been a Webi­na­r­Jam user since the begin­ning, and I have to say I real­ly like them a lot.  They sit on top of  Google Hang­outs, which is pret­ty sim­ple to use.

Pop-up Soft­ware: When it comes to gath­er­ing email address­es, you can use some­thing sim­ple like an Awe­ber tem­plate.  How­ev­er, for a bit more cus­tomiza­tion options, with­out a headache, and the abil­i­ty to con­trol pages, etc, Pop­u­pAl­ly Pro is my go-to plug-in.  I tried a cou­ple of oth­ers before, and this has by far, been the best for me.  Love the flex­i­bil­i­ty, and I love how it’s easy to use for some­one like me, who doesn’t like to get down and dirty in code.